Fathom Analytics vs Simple Analytics
Fathom Analytics and Simple Analytics are both analytics tools aimed at small businesses and freelancers. Fathom Analytics costs less, from $15/mo versus $20/mo for Simple Analytics. Only Simple Analytics has a free plan.
Simple, privacy-first analytics
Privacy-first analytics from the Netherlands
| Pricing | Paid · $15 | Freemium · $20 |
| Starting price | $15/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 7 days | 14 days |
| Built for | Small businesses, Freelancers | Small businesses, Freelancers |
| Platforms | web | web |
| Country | CA · 2018 | NL · 2018 |
| Rating | — | — |
Choose Fathom Analytics if
Agencies and businesses with many sites who want simple, compliant analytics.
- Strong privacy positioning and legal review
- 50 sites included per plan
- Simple, fast dashboard
Look elsewhere if: Product analytics or funnel analysis (PostHog, Plausible funnels).
Choose Simple Analytics if
Privacy-focused sites.
- Strong privacy stance
- AI assistant
- Simple
Look elsewhere if: Product analytics.
Fathom Analytics vs Simple Analytics pricing
Fathom Analytics
- 100k pageviews$15/mo50 sites included, all features, analytics API
- 200k pageviews$25/moSame features, higher volume
- 500k pageviews$45/moSame features, higher volume
- 1M pageviews$60/moSame features, higher volume
- Higher tiersfrom $100/mo2M to 25M pageviews ($100-$470/mo), then custom
Simple Analytics
- Free$0Hobby sites: 1 user, 5 websites, 1 month history
- Self-servefrom $20/mo100k pageviews, slider to 2.5M; +$20/mo per extra user
- EnterpriseCustomAssisted 30-day proof of concept alongside GA4
Fathom Analytics · Key features
- Single-page dashboard with realtime data
- Events, goals and UTM campaign tracking
- 50 sites included on every plan
- EU isolation for EU visitor data
- Email reports and uptime monitoring
- Google Search Console integration and ad-blocker bypass option
Cons
- No funnels or retention analysis
- Fewer segmentation options
- Pricing by pageviews can exceed Plausible at some tiers
Simple Analytics · Key features
- No cookies
- AI insights
- Goals and events
- Dashboards
- API
- EU hosting
Cons
- Pricier than Umami
- Fewer features
- Limited segmentation
Fathom Analytics vs Simple Analytics: FAQ
Which is cheaper, Fathom Analytics or Simple Analytics?
Fathom Analytics starts at $15/mo and Simple Analytics at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Fathom Analytics and Simple Analytics have a free plan?
Fathom Analytics has no free plan, a 7-day free trial. Simple Analytics has a free plan.