Fathom Analytics vs Plausible Analytics
Fathom Analytics and Plausible Analytics are both analytics tools aimed at small businesses and freelancers. Plausible Analytics costs less, from $9/mo versus $15/mo for Fathom Analytics. Only Plausible Analytics has a free plan.
Simple, privacy-first analytics
Privacy-friendly, lightweight web analytics
| Pricing | Paid · $15 | Paid · $9 |
| Starting price | $15/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | 7 days | 30 days |
| Built for | Small businesses, Freelancers | Small businesses, Freelancers, Developers |
| Platforms | web | web |
| Country | CA · 2018 | EE · 2019 |
| Rating | — | — |
Choose Fathom Analytics if
Agencies and businesses with many sites who want simple, compliant analytics.
- Strong privacy positioning and legal review
- 50 sites included per plan
- Simple, fast dashboard
Look elsewhere if: Product analytics or funnel analysis (PostHog, Plausible funnels).
Choose Plausible Analytics if
Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
- Dramatically simpler than GA4 and faster to read
- Privacy compliance without banners; EU-hosted
- Open source with a real self-host option
Look elsewhere if: Product teams that need event-level user journeys, session replay or retention cohorts; look at PostHog or Mixpanel for that.
Fathom Analytics vs Plausible Analytics pricing
Fathom Analytics
- 100k pageviews$15/mo50 sites included, all features, analytics API
- 200k pageviews$25/moSame features, higher volume
- 500k pageviews$45/moSame features, higher volume
- 1M pageviews$60/moSame features, higher volume
- Higher tiersfrom $100/mo2M to 25M pageviews ($100-$470/mo), then custom
Plausible Analytics
- Starter$9/mo10k pageviews, 1 site; 2 months free if billed yearly
- Growth$14/mo10k pageviews, 3 sites, 3 team members
- Business$19/mo10k pageviews, 10 sites, 10 team members
- EnterpriseCustom10+ sites, 10+ team members
- Community Edition$0Self-hosted, AGPLv3 (plausible.io/self-hosted-web-analytics)
Fathom Analytics · Key features
- Single-page dashboard with realtime data
- Events, goals and UTM campaign tracking
- 50 sites included on every plan
- EU isolation for EU visitor data
- Email reports and uptime monitoring
- Google Search Console integration and ad-blocker bypass option
Cons
- No funnels or retention analysis
- Fewer segmentation options
- Pricing by pageviews can exceed Plausible at some tiers
Plausible Analytics · Key features
- Sub-1 KB script with no cookies; no consent banner needed in most jurisdictions
- Single-page dashboard with realtime, sources, pages, locations and devices
- Goals, custom events, funnels and ecommerce revenue tracking
- Google Search Console import for search queries
- Public or shared-link dashboards and scheduled email/Slack reports
- Stats API, Events API and open-source Community Edition for self-hosting
Cons
- Pricing scales with pageviews; high-traffic sites pay more than GA4's free
- No session replay, heatmaps or user-level funnels
- Limited segmentation compared with product analytics tools
Fathom Analytics vs Plausible Analytics: FAQ
Which is cheaper, Fathom Analytics or Plausible Analytics?
Plausible Analytics starts at $9/mo and Fathom Analytics at $15/mo. Both prices are checked on the vendors' own pricing pages.
Do Fathom Analytics and Plausible Analytics have a free plan?
Fathom Analytics has no free plan, a 7-day free trial. Plausible Analytics has a free plan.