Best Counter alternatives in 2026
The best Counter alternatives in 2026 are Plausible Analytics, Pirsch, Umami. Umami is the strongest free option.
Why people look for Counter alternatives
- Very basic
- No events
- Limited support
- Few features
- Counter pricing model: Free.
Best Counter alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Plausible Analytics Privacy-friendly, lightweight web analytics | Paid | $9/mo | Small businesses, Freelancers, Developers | web | 0 |
| 2 | Pirsch Cookie-free analytics with a server-side option | Paid | $6/mo | Developers, Freelancers | web | 0 |
| 3 | Umami Simple, self-hosted website analytics | Open source | $20/mo | Developers, Freelancers | web | 0 |
| 4 | Microsoft Clarity Free heatmaps, session recordings and AI insights from Microsoft | Free | $0 | Small businesses, E-commerce, Developers | web, ios, android | 0 |
| 5 | PostHog Open-source product analytics, replays and flags | Freemium | — | Developers, Small businesses | web | 0 |
| 6 | Adjust Mobile measurement partner for app attribution and fraud prevention | Freemium | — | Enterprise, Developers, Small businesses | web | 0 |
| 7 | AppsFlyer Mobile attribution and marketing measurement for app teams | Freemium | — | Enterprise, Small businesses, Developers | web | 0 |
| 8 | Equals Spreadsheet connected to your database and Stripe | Paid | $2000/mo | Small businesses, Developers | web | 0 |
| 9 | Mixpanel Event-based product analytics with replays, experiments and AI agents | Freemium | — | Developers, Small businesses, Enterprise | web | 0 |
| 10 | Amplitude Product analytics, session replay and experiments for digital teams | Freemium | — | Small businesses, Enterprise, Developers | web | 0 |
10 Counter alternatives compared
- 1
Plausible Analytics
Privacy-friendly, lightweight web analytics
Best for: Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
Paid · $9Counter vs Plausible Analytics - 2
Pirsch
Cookie-free analytics with a server-side option
Best for: Privacy-focused sites in Europe.
Paid · $6Counter vs Pirsch - 3
Umami
Simple, self-hosted website analytics
Best for: Developers, indie makers and small teams who want free, private analytics they control.
- 4
Microsoft Clarity
Free heatmaps, session recordings and AI insights from Microsoft
Best for: Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- 5
PostHog
Open-source product analytics, replays and flags
Best for: Engineering-led startups and scale-ups that want analytics, replay, flags and experiments without three vendors.
- 6
Adjust
Mobile measurement partner for app attribution and fraud prevention
Best for: Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- 7
AppsFlyer
Mobile attribution and marketing measurement for app teams
Best for: App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- 8
Equals
Spreadsheet connected to your database and Stripe
Best for: Startup finance and ops teams.
Paid · $2000Counter vs Equals - 9
Mixpanel
Event-based product analytics with replays, experiments and AI agents
Best for: Product-led SaaS and mobile teams that want self-serve funnels, retention and experiments on event data.
- 10
Amplitude
Product analytics, session replay and experiments for digital teams
Best for: Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
Counter alternatives: FAQ
What is the best alternative to Counter?
Based on features, audience and market presence, the strongest Counter alternatives are Plausible Analytics, Pirsch, Umami. Plausible Analytics is the closest match for most teams.
Is there a free alternative to Counter?
Yes. Umami can be used for free. Other free or freemium alternatives to Counter include Microsoft Clarity, PostHog, Adjust.
Is there an open-source alternative to Counter?
Yes. Umami is open source, so you can self-host it or inspect the code.