Counter vs Microsoft Clarity
Counter and Microsoft Clarity are both analytics tools. Counter is aimed at freelancers and developers, while Microsoft Clarity is aimed at small businesses and E-commerce. Both have a free plan.
Free, minimal, privacy-respecting analytics
Free heatmaps, session recordings and AI insights from Microsoft
| Pricing | Free | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Freelancers, Developers | Small businesses, E-commerce, Developers, Agencies, Enterprise |
| Platforms | web | web, ios, android |
| Country | DE · 2020 | US · 2020 |
| Rating | — | — |
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Counter vs Microsoft Clarity pricing
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
Counter vs Microsoft Clarity: FAQ
Do Counter and Microsoft Clarity have a free plan?
Yes, both Counter and Microsoft Clarity have a free plan; paid plans add more usage and features.
Which is better for small businesses, Counter or Microsoft Clarity?
Microsoft Clarity lists small businesses as a core audience, while Counter is aimed more at freelancers and developers.