Amplitude vs Counter
Amplitude and Counter are both analytics tools. Amplitude is aimed at small businesses and enterprise, while Counter is aimed at freelancers and developers. Both have a free plan.
Product analytics, session replay and experiments for digital teams
Free, minimal, privacy-respecting analytics
| Pricing | Freemium | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Developers | Freelancers, Developers |
| Platforms | web | web |
| Country | US · 2012 | DE · 2020 |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
Amplitude vs Counter pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
Amplitude vs Counter: FAQ
Do Amplitude and Counter have a free plan?
Yes, both Amplitude and Counter have a free plan; paid plans add more usage and features.
Which is better for small businesses, Amplitude or Counter?
Amplitude lists small businesses as a core audience, while Counter is aimed more at freelancers and developers.