Counter vs Umami
Counter and Umami are both analytics tools. Counter is aimed at freelancers and developers, while Umami is aimed at developers and freelancers. Both have a free plan.
| Pricing | Free | Open source · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Freelancers, Developers | Developers, Freelancers |
| Platforms | web | web |
| Country | DE · 2020 | US · 2020 |
| Rating | — | — |
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
Choose Umami if
Developers, indie makers and small teams who want free, private analytics they control.
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
Look elsewhere if: Marketers needing Search Console integration, attribution or deep segmentation.
Counter vs Umami pricing
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
Umami
- Self-hosted$0MIT licence, on your own database
- Hobby$0100K events/mo, 1 website, 6 months retention
- Pro$20/mo1M events, up to 20 websites, 10 members, 2-yr retention
- Business$200/mo10M events, unlimited sites, replays, heatmaps
- EnterpriseCustomSSO, uptime SLA, custom retention
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
Umami · Key features
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
Counter vs Umami: FAQ
Do Counter and Umami have a free plan?
Yes, both Counter and Umami have a free plan; paid plans add more usage and features.