Counter vs Mixpanel
Counter and Mixpanel are both analytics tools. Counter is aimed at freelancers and developers, while Mixpanel is aimed at developers and small businesses. Both have a free plan.
Free, minimal, privacy-respecting analytics
Event-based product analytics with replays, experiments and AI agents
| Pricing | Free | Freemium |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Freelancers, Developers | Developers, Small businesses, Enterprise |
| Platforms | web | web |
| Country | DE · 2020 | US · 2009 |
| Rating | — | — |
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
Choose Mixpanel if
Product-led SaaS and mobile teams that want self-serve funnels, retention and experiments on event data.
- Generous free plan with unlimited seats and 1M events
- Fast, self-serve reports that non-analysts can build
- Replays, experiments and flags reduce tool sprawl
Look elsewhere if: Marketing teams that only need traffic and acquisition reports, or developers wanting open-source self-hosting (Google Analytics, PostHog).
Counter vs Mixpanel pricing
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
Mixpanel
- Free$01M events/mo, 10K session replays, unlimited seats
- Growth$0/moFirst 1M events free; 1.5M events $140/mo ($100 annual)
- Growth 10M$1,176/mo10M events; $840/mo billed annually
- EnterpriseCustomAnomaly detection, HIPAA, data governance, 24/7 support
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
Mixpanel · Key features
- Insights, Funnels, Retention and Flows reports without SQL
- Session Replay and heatmaps linked to analytics events
- Experiments and Feature Flags in the same platform
- Metric Trees for mapping KPIs to their drivers
- Warehouse connectors for Snowflake, BigQuery and Databricks
- Mixpanel Agent in Slack and an MCP server for AI assistants
Cons
- Event-based pricing climbs quickly past a few million events
- Requires a disciplined tracking plan to stay useful
- Advanced governance and anomaly detection are Enterprise only
Counter vs Mixpanel: FAQ
Do Counter and Mixpanel have a free plan?
Yes, both Counter and Mixpanel have a free plan; paid plans add more usage and features.
Which is better for small businesses, Counter or Mixpanel?
Mixpanel lists small businesses as a core audience, while Counter is aimed more at freelancers and developers.