Counter vs Equals
Counter and Equals are both analytics tools. Counter is aimed at freelancers and developers, while Equals is aimed at small businesses and developers. Only Counter has a free plan.
Counter
Free, minimal, privacy-respecting analytics
Equals
Spreadsheet connected to your database and Stripe
| Pricing | Free | Paid · $2000 |
| Starting price | Not published | $2000/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Freelancers, Developers | Small businesses, Developers |
| Platforms | web | web |
| Country | DE · 2020 | US · 2021 |
| Rating | — | — |
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
Choose Equals if
Startup finance and ops teams.
- Live data
- Versioning
- Finance-friendly
Look elsewhere if: Casual users.
Counter vs Equals pricing
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
Equals
- Essential$24k/yearUnlimited seats, 3 connectors, 6-hr sync
- Business$36k/year5 connectors or warehouse, 1-hr sync, writeback
- Enterprise$60k/yearUnlimited connectors, 15-min sync, Enterprise SSO
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
Equals · Key features
- Live SQL queries in sheets
- SaaS integrations
- Versioning
- Scheduled reports
- Dashboards
- Familiar spreadsheet
Cons
- High annual contract prices
- Smaller ecosystem
- Requires SQL for best use
Counter vs Equals: FAQ
Do Counter and Equals have a free plan?
Counter has a free plan. Equals has no free plan.
Which is better for small businesses, Counter or Equals?
Equals lists small businesses as a core audience, while Counter is aimed more at freelancers and developers.