Lusha is a sales engagement & outbound tool for Small businesses, offered as freemium ($50/mo). Founded in in 2016. Popular alternatives include ZoomInfo.
About Lusha
Lusha is a B2B contact data platform founded in 2016 in Israel, with offices in Tel Aviv and New York. It is best known for its browser extension: on a LinkedIn profile, a company website or inside Gmail, a salesperson can reveal a prospect's business email and direct or mobile phone number with one click, paying with credits.
Beyond the extension, Lusha provides a prospecting platform with filters on company size, industry, location, seniority and technologies, saved lists, and enrichment that fills missing fields in Salesforce, HubSpot and other CRMs. Intent signals and job-change alerts help prioritize accounts. The free plan gives a small monthly credit allowance; Starter, Professional and Premium are priced per plan with a set number of seats, larger credit pools and more features, and Enterprise adds custom credits, seats and controls on a quote.
Lusha fits sales and recruiting teams that rely on phone outreach and want quick, accurate direct dials without a heavy platform. It emphasizes GDPR and CCPA compliance, and its coverage is strongest in North America and Western Europe and thinner in other regions. Credit limits shape how much data each rep can pull, and costs rise with seats. Apollo offers a larger all-in-one prospecting and sequencing tool at a lower entry price, ZoomInfo provides deeper enterprise data at a much higher cost, and Cognism is a common alternative for European phone data.
Key features of Lusha
- Contact data: emails and direct dials
- LinkedIn browser extension
- Prospecting filters and lists
- CRM enrichment
- Intent and job change signals
- API on higher plans
Pros and cons
Pros
- Good phone number coverage
- Easy extension workflow
- GDPR and CCPA compliance focus
- Free tier
Cons
- Credit limits
- Smaller engagement features than Apollo
- Coverage varies by region
- Costs rise with seats
Lusha pricing
Lusha uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 40 credits/mo, 1 user |
| Starter | $49.90 / mo | $37.45/mo billed annually; 400 credits/mo, 1 seat |
| Professional | $69.90 / mo | $52.45/mo billed annually; 600 credits/mo, 2 seats |
| Premium | $399.90 / mo | $299.95/mo billed annually; 3,400 credits, 5 seats |
| Enterprise | Custom | Custom credits and seats |
Source: www.lusha.com · checked on Oct 20, 2026
How Lusha compares in Sales engagement & outbound
- Rank by votes
- #1 / 22
- Starting price
- $50
- Free alternatives
- 1
0 votes from members
At the category median of $50/mo
Free or open-source tools in Sales engagement & outbound
Lusha ranks #1 of 22 sales engagement & outbound tools by community votes and is priced in line with the category.
Common use cases
- 1Finding direct dials for SDR calls
- 2Enriching CRM leads
- 3Recruiters reaching candidates
- 4Prioritizing accounts with intent
Best for
Sales teams that rely on phone outreach.
Not ideal for
Teams wanting all-in-one sequences (Apollo).
Integrations
- Salesforce
- HubSpot
- Pipedrive
- Outreach
- Salesloft
- Gmail
- Zapier
Our take
Lusha is a strong choice when phone numbers matter.
FAQ
- What is Lusha?
- Lusha is a Sales engagement & outbound tool: B2B contact and company data with a browser extension.
- How much does Lusha cost?
- Lusha uses a Freemium model; paid plans start at $50 per month.
- What are the best alternatives to Lusha?
- Community-listed alternatives to Lusha include ZoomInfo.
- What does Lusha integrate with?
- Lusha integrates with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Gmail and more.
- Which platforms does Lusha support?
- Lusha is available on web.
- Who is Lusha for?
- Sales teams that rely on phone outreach.
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