Apollo.io vs ZoomInfo
Apollo.io and ZoomInfo are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while ZoomInfo is aimed at enterprise and small businesses. Only Apollo.io has a free plan.
B2B contact database with sequences and dialer
B2B contact and company data platform with AI sales tools
| Pricing | Freemium · $59 | Paid |
| Starting price | $59/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2015 | US · 2007 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Apollo.io vs ZoomInfo pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Apollo.io vs ZoomInfo: FAQ
Do Apollo.io and ZoomInfo have a free plan?
Apollo.io has a free plan. ZoomInfo has no free plan.