Dreamdata
B2B revenue attribution and audience activation for marketers
Dreamdata is a ad management & attribution tool for Small businesses and Enterprise, offered as freemium. Founded in in 2018.
About Dreamdata
Dreamdata is a B2B attribution and activation platform founded in 2018 in Copenhagen by Lars Grønnegaard, Ole Dallerup and Steffen Hedebrandt, with offices in Copenhagen and New York. In October 2025 it raised a $55M Series B led by PeakSpan Capital, taking total funding to $67M. Its core job is connecting ad spend, website visits and sales activity to pipeline and revenue at the account level.
The platform stitches data from CRMs (HubSpot, Salesforce, Dynamics, Pipedrive), ad networks (LinkedIn, Google, Meta, Microsoft), intent providers such as 6sense and ZoomInfo, and its own cookie and cookieless tracking into one customer journey per company. On top sit company identification, engagement scoring, multi-touch and AI attribution models, and ROI and ROAS reports. Activation pushes engaged-account audiences back to ad platforms. A free Starter plan covers web analytics and account identification; paid Attribution and Activation tiers are custom-priced.
Dreamdata fits B2B SaaS and services companies with long, multi-touch sales cycles and a CRM in decent shape. It is a poor fit for ecommerce, where Hyros, Rockerbox or Triple Whale model purchases better, and teams without clean CRM data will struggle to trust its numbers.
Recent development: Dreamdata now offers an MCP server that lets AI assistants such as Claude, ChatGPT and Cursor run and drill into its saved reports directly. Start on the free plan to validate tracking and account matching before asking for a paid quote.
Key features of Dreamdata
- Account-level customer journeys across ads, web and CRM data
- Cookie and cookieless tracking with company identification
- Multi-touch, AI and custom attribution models
- ROI and ROAS reporting tied to pipeline and closed revenue
- Audience activation to LinkedIn, Google and Meta ad platforms
- Engagement scoring with Slack and Teams alerts for sales
- MCP server that lets AI assistants query saved Dreamdata reports
- Data warehouse add-on for custom analysis
Pros and cons
Pros
- Built for B2B buying committees, not single-user ecommerce
- Genuine free plan to test tracking and account identification
- Wide integration set across CRM, ads and intent data
- Combines attribution reporting with ad audience activation
Cons
- Paid tiers are quote-only with no published prices
- Free plan keeps only two months of user history
- Accuracy depends heavily on CRM hygiene
- Not designed for ecommerce or high-volume consumer funnels
Dreamdata pricing
Dreamdata uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 5 seats, 2 months of user history, 3 stage models, 1 sync |
| Attribution & Activation | Custom | AI attribution, ROI reporting, dedicated CSM, SSO; guided trial |
Source: dreamdata.io · checked on Oct 20, 2026
How Dreamdata compares in Ad management & attribution
- Rank by votes
- #1 / 17
- Starting price
- $0
- Free alternatives
- 0
0 votes from members
Category median is $259/mo
Free or open-source tools in Ad management & attribution
Dreamdata ranks #1 of 17 ad management & attribution tools by community votes and is not directly comparable on price.
Common use cases
- 1Proving which LinkedIn campaigns created pipeline in Salesforce
- 2Reallocating B2B ad budget by channel-level ROAS
- 3Alerting sales in Slack when a target account surges in engagement
- 4Syncing high-intent account audiences to LinkedIn Ads
- 5Board reporting on marketing-sourced and influenced revenue
Best for
B2B SaaS marketing teams with long sales cycles that need to tie ads and content to pipeline at the account level.
Not ideal for
Ecommerce and DTC brands (Hyros, Rockerbox) or teams that only need event data piping without attribution (Segment).
Integrations
- HubSpot
- Salesforce
- LinkedIn Ads
- Google Ads
- Meta Ads
- Segment
- 6sense
- Pipedrive
Our take
Dreamdata is one of the most focused B2B attribution tools available, and the free plan makes it easy to test. Clean up your CRM stages first, then request an Attribution quote once the free data looks trustworthy.
FAQ
- What is Dreamdata?
- Dreamdata is a Ad management & attribution tool: B2B revenue attribution and audience activation for marketers.
- How much does Dreamdata cost?
- Dreamdata uses a Freemium model; see the vendor's pricing page for current plans.
- What does Dreamdata integrate with?
- Dreamdata integrates with HubSpot, Salesforce, LinkedIn Ads, Google Ads, Meta Ads, Segment and more.
- Which platforms does Dreamdata support?
- Dreamdata is available on web.
- Who is Dreamdata for?
- B2B SaaS marketing teams with long sales cycles that need to tie ads and content to pipeline at the account level.
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