Amplitude vs Triple Whale

Amplitude is a digital analytics platform from San Francisco, founded in 2012 by Spenser Skates, Curtis Liu and Jeffrey Wang and listed on Nasdaq (AMPL) since its 2021 direct listing. It started as event-based product analytics for mobile apps and now helps product, growth and marketing teams see how people use their apps and websites and what drives conversion and retention.

The platform combines product and web analytics (funnels, retention, cohorts, journeys), session replay and heatmaps, feature flags and A/B testing, in-app guides and surveys (from the 2024 Command AI acquisition) and audience syncing to ad and messaging tools. AI agents can monitor dashboards, explain metric changes and answer questions, and an MCP server exposes Amplitude data to AI tools. Free covers 2 million events a month; Plus is usage-based; Growth and Enterprise are custom-priced through sales.

It fits product-led companies that need self-serve analysis for non-technical teams. Mixpanel is the closest rival with simpler pricing; PostHog is cheaper and open source with an engineering focus; Pendo is stronger on in-app guidance for B2B software; Google Analytics is free but built for marketing attribution.

In July 2026 Amplitude dropped the fixed 49 dollar Plus tier based on monthly tracked users for event-based pricing from 0 dollars, and the Free plan now includes session replay, guides and AI agents. Startups with under 20 employees and under 10 million dollars raised can apply for a free year of Growth.

Triple Whale is an analytics and attribution platform built for direct-to-consumer brands on Shopify. It connects the store with ad platforms such as Meta, Google and TikTok, email and SMS tools like Klaviyo and other sources, then shows real-time dashboards for revenue, profit, blended ROAS, customer acquisition cost and lifetime value in one place.

The Triple Pixel, a first-party tracking pixel, powers multi-touch attribution that brands use alongside platform-reported numbers, which became less reliable after iOS privacy changes. Creative analytics show which ads and assets perform, cohort and LTV reports reveal how customers behave over time, and higher plans add marketing mix modeling. Moby, the AI layer, answers questions about the data and runs agents that monitor performance and surface insights. There is a free plan, paid Foundation and Automate plans priced by annual store revenue (GMV) on 12-month terms, and custom Enterprise pricing. A mobile app keeps founders on top of daily numbers.

Triple Whale fits Shopify DTC brands spending significantly on paid social. Pricing grows with GMV, attribution remains a model rather than ground truth, and non-Shopify or B2B businesses get far less value. Northbeam focuses on attribution for larger brands, Polar Analytics offers similar Shopify-centric BI, and Lifetimely specializes in profit and LTV reporting.