Amplitude vs Triple Whale
Amplitude and Triple Whale are both analytics tools. Amplitude is aimed at small businesses and enterprise, while Triple Whale is aimed at E-commerce. Both have a free plan.
Product analytics, session replay and experiments for digital teams
E-commerce attribution and profit analytics
| Pricing | Freemium | Freemium · $219 |
| Starting price | Not published | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Developers | E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2012 | US · 2021 |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose Triple Whale if
Shopify DTC brands spending on paid social.
- Built for Shopify DTC
- Unified view across channels
- Creative insights
Look elsewhere if: Non-Shopify or B2B businesses.
Amplitude vs Triple Whale pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
Triple Whale
- Free$0No commitment
- Foundationfrom $219/moStores under $250K annual GMV; 12-month term
- Automatefrom $749/moStores under $250K annual GMV; 12-month term
- EnterpriseCustomQuote
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
Triple Whale · Key features
- Real-time profit and ROAS dashboards
- First-party pixel attribution
- Creative performance analytics
- LTV and cohort analysis
- Moby AI agents
- Mobile app
Cons
- Pricing scales with GMV
- Attribution still modeled
- Shopify-centric
Amplitude vs Triple Whale: FAQ
Do Amplitude and Triple Whale have a free plan?
Yes, both Amplitude and Triple Whale have a free plan; paid plans add more usage and features.
Which is better for small businesses, Amplitude or Triple Whale?
Amplitude lists small businesses as a core audience, while Triple Whale is aimed more at E-commerce.