AdRoll vs Triple Whale
AdRoll and Triple Whale are both ad management & attribution tools. AdRoll is aimed at small businesses and E-commerce, while Triple Whale is aimed at E-commerce. Both have a free plan.
AdRoll
Retargeting and cross-channel ads for SMBs
Triple Whale
E-commerce attribution and profit analytics
| Pricing | Freemium | Freemium · $219 |
| Starting price | Not published | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, E-commerce | E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2007 | US · 2021 |
| Rating | — | — |
Choose AdRoll if
SMBs wanting easy retargeting.
- Simple retargeting setup
- Cross-channel in one place
- Good for SMBs
Look elsewhere if: Advanced media buyers using native platforms.
Choose Triple Whale if
Shopify DTC brands spending on paid social.
- Built for Shopify DTC
- Unified view across channels
- Creative insights
Look elsewhere if: Non-Shopify or B2B businesses.
AdRoll vs Triple Whale pricing
AdRoll
- Self-Service (Ads)Usage-basedDynamic CPM pricing, no minimum spend, pay for media you run
- Managed ServicesCustomWith qualifying ad spend; Advanced package needs yearly commitment
- ABM packagesCustomAccount-based ads and marketing (RollWorks); request a demo
Triple Whale
- Free$0No commitment
- Foundationfrom $219/moStores under $250K annual GMV; 12-month term
- Automatefrom $749/moStores under $250K annual GMV; 12-month term
- EnterpriseCustomQuote
AdRoll · Key features
- Display and social retargeting
- Audience segmentation
- Email marketing
- Attribution dashboard
- Dynamic product ads
- B2B account-based marketing (RollWorks)
Cons
- Managed services need qualifying spend
- Less control than native platforms
- Reporting overlaps
Triple Whale · Key features
- Real-time profit and ROAS dashboards
- First-party pixel attribution
- Creative performance analytics
- LTV and cohort analysis
- Moby AI agents
- Mobile app
Cons
- Pricing scales with GMV
- Attribution still modeled
- Shopify-centric
AdRoll vs Triple Whale: FAQ
Do AdRoll and Triple Whale have a free plan?
Yes, both AdRoll and Triple Whale have a free plan; paid plans add more usage and features.
Which is better for small businesses, AdRoll or Triple Whale?
AdRoll lists small businesses as a core audience, while Triple Whale is aimed more at E-commerce.