Adjust vs Optmyzr
Adjust and Optmyzr are both ad management & attribution tools. Adjust is aimed at enterprise and developers, while Optmyzr is aimed at agencies. Only Adjust has a free plan.
Mobile measurement partner for app attribution and fraud prevention
PPC management automation for agencies
| Pricing | Freemium | Paid · $299 |
| Starting price | Not published | $299/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Enterprise, Developers, Small businesses | Agencies |
| Platforms | web | web |
| Country | DE · 2012 | US · 2013 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Optmyzr if
PPC agencies and in-house search teams.
- Saves hours on PPC management
- Agency-friendly
- Strong Google Ads depth
Look elsewhere if: Small advertisers spending little.
Adjust vs Optmyzr pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Optmyzr
- Essentials$299/moUp to $25K ad spend, 25 accounts; $209/mo billed annually
- Premium$389/moUp to $25K spend; $272/mo billed annually; full toolkit
- EnterpriseCustom$500K+ spend, SSO, custom API
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Optmyzr · Key features
- One-click optimizations
- Rule engine and scripts
- Budget pacing
- Account audits
- PPC investigator
- Automated reports
Cons
- Expensive for small accounts
- Learning curve
- Mainly search-focused
Adjust vs Optmyzr: FAQ
Do Adjust and Optmyzr have a free plan?
Adjust has a free plan. Optmyzr has no free plan, a 14-day free trial.
Which is better for small businesses, Adjust or Optmyzr?
Adjust lists small businesses as a core audience, while Optmyzr is aimed more at agencies.