Loomly is a social media management tool for Agencies and Small businesses, offered as paid ($65/mo). Founded in United States in 2015.
About Loomly
Loomly is a social media management platform built around a shared content calendar and approval workflow. It started in 2015, was acquired in 2021 by Traject, a marketing software group backed by ASG, and in January 2025 became part of Bending Spoons, the Milan-based company that also owns Evernote and WeTransfer. Its core job is helping marketing teams and agencies plan, approve, publish and report on social posts for one or many brands.
Each brand gets its own calendar with platform-specific post previews, drag-and-drop scheduling, post templates, hashtag and UTM tools and a built-in link shortener. Approval workflows, roles, comments, version history and shareable post mockups support client sign-off. A unified inbox handles comments, mentions and messages, and analytics include scheduled reports. Plans differ mainly by users, social accounts, AI Assistant usage, social listening and custom branding.
Loomly fits agencies and in-house teams whose bottleneck is review and approval rather than raw publishing volume. It is pricier than Buffer for small accounts, social listening is limited to a few searches a month, and the features page does not list X among its publishing integrations. Hootsuite and Sprout Social offer deeper listening and analytics, Buffer is cheaper for simple scheduling, and Planable has a more visual approval flow.
Since Bending Spoons took over, pricing has been simplified into Starter, Beyond and Enterprise. Yearly plans save 25% but cannot be cancelled early, and nonprofits get a 50% lifetime discount.
Key features of Loomly
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
- Hashtag manager, UTM parameters and loom.ly link shortener
- AI Assistant for drafting posts and captions
Pros and cons
Pros
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
- Built-in inbox and reporting reduce the number of tools needed
- 50% lifetime discount for nonprofits
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
- X is not listed among publishing integrations
- Yearly plans cannot be terminated early
Loomly pricing
Loomly uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Starter | $65 / mo | $49/mo billed yearly; 3 users, 12 social accounts |
| Beyond | $332 / mo | $249/mo billed yearly; unlimited users, 60 social accounts |
| Enterprise | Custom | 61+ social accounts, priority support, volume pricing |
Source: www.loomly.com · checked on Oct 20, 2026
How Loomly compares in Social media management
- Rank by votes
- #2 / 19
- Starting price
- $65
- Free alternatives
- 0
0 votes from members
97% above the category median ($33/mo)
Free or open-source tools in Social media management
Loomly ranks #2 of 19 social media management tools by community votes and is priced above most tools in the category.
Common use cases
- 1Agencies collecting client approval on monthly social calendars
- 2Multi-location brands managing Google Business Profile posts
- 3In-house teams coordinating posts across several brands
- 4Scheduling and previewing TikTok, Instagram and LinkedIn content
- 5Sending scheduled performance reports to stakeholders
Best for
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
Not ideal for
Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Integrations
- TikTok
- Google Business Profile
- Canva
- Slack
- Microsoft Teams
Our take
Loomly is a strong choice when approvals and client collaboration matter more than advanced analytics. Pay yearly if you are sure about the fit, and agencies with many brands should price Beyond against Sprout Social and Planable before committing.
FAQ
- What is Loomly?
- Loomly is a Social media management tool: Social media calendar with approvals for brands and agencies.
- How much does Loomly cost?
- Loomly uses a Paid model; paid plans start at $65 per month.
- What does Loomly integrate with?
- Loomly integrates with Instagram, Facebook, LinkedIn, TikTok, Google Business Profile, Canva and more.
- Which platforms does Loomly support?
- Loomly is available on web, ios, android.
- Who is Loomly for?
- Agencies and in-house marketing teams that need structured review and approval before social posts go live.
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