Later is a social media management tool for Creators and Small businesses, offered as paid ($25/mo). Founded in Canada in 2014. Popular alternatives include Agorapulse, Loomly.
About Later
Later is a social media management platform from Vancouver, Canada, centered on visual networks such as Instagram, TikTok and Pinterest. It began as an Instagram scheduler and is known for its visual planner, which lets you drag media onto a calendar and preview how your Instagram grid will look before posts go live.
Later schedules posts, carousels, Reels and Stories across Instagram, TikTok, Facebook, Pinterest, LinkedIn, X, YouTube and Threads, with auto-publishing where the networks allow it. Link in Bio turns posts into a clickable, shoppable landing page, analytics recommend the best times to post and track performance, and a media library with user-generated content tools keeps assets organized. AI features help write captions and repurpose content. After acquiring influencer marketing company Mavrck in 2023, Later added Later Influence for creator discovery, campaign management, content rights and payments. Social plans are priced monthly by social sets and users, while influencer marketing is sold on custom contracts.
Later fits creators, small brands, e-commerce stores and agencies whose marketing is visual and Instagram-first. Its social inbox and listening are limited, so teams with heavy community management or text-first channels are better served by Buffer for simplicity, Hootsuite or Sprout Social for engagement and reporting, or Metricool for a lower price. Brands with large influencer programs can consider Later Influence alongside dedicated tools such as Upfluence or GRIN.
Key features of Later
- Visual drag-and-drop calendar
- Instagram grid preview
- Link in Bio with shoppable posts
- Best time to post and analytics
- Media library and UGC collection
- Influencer marketing platform
Pros and cons
Pros
- Best visual planning for Instagram
- Link in Bio included
- Influencer tools available
- Easy to use
Cons
- Post limits on Starter
- Weaker for X and LinkedIn
- Inbox features limited
- Social sets complicate pricing
Later pricing
Later uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Starter | $25 / mo | $18.75/mo billed yearly; 1 social set (8 profiles), 1 user |
| Growth | $50 / mo | $37.50/mo billed yearly; 2 social sets, 2 users, 180 posts |
| Scale | $110 / mo | $82.50/mo billed yearly; 6 social sets, 4 users |
| Influencer marketing | Custom | Creator campaign platform and managed programs |
Source: later.com · checked on Oct 20, 2026
How Later compares in Social media management
- Rank by votes
- #2 / 19
- Starting price
- $25
- Free alternatives
- 0
0 votes from members
24% below the category median ($33/mo)
Free or open-source tools in Social media management
Later ranks #2 of 19 social media management tools by community votes and is priced below most tools in the category.
Common use cases
- 1Fashion brand planning Instagram aesthetics
- 2Creator scheduling TikToks and Reels
- 3E-commerce linking posts to products
- 4Brand running influencer campaigns
Best for
Visual brands and creators focused on Instagram and TikTok.
Not ideal for
B2B teams on LinkedIn and X (Buffer, Typefully).
Integrations
- TikTok
- YouTube
- X
- Canva
- Shopify
Our take
Later is the visual planner for Instagram-first brands; B2B teams should look elsewhere.
FAQ
- What is Later?
- Later is a Social media management tool: Visual planner for Instagram and TikTok.
- How much does Later cost?
- Later uses a Paid model; paid plans start at $25 per month.
- What are the best alternatives to Later?
- Community-listed alternatives to Later include Agorapulse, Loomly.
- Does Later have a free trial?
- Yes, Later offers a 14-day free trial.
- What does Later integrate with?
- Later integrates with Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube and more.
- Which platforms does Later support?
- Later is available on web, ios, android.
- Who is Later for?
- Visual brands and creators focused on Instagram and TikTok.
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Agorapulse
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