Buffer vs Loomly
Buffer and Loomly are both social media management tools. Buffer is aimed at creators and small businesses, while Loomly is aimed at agencies and small businesses. Buffer costs less, from $6/mo versus $65/mo for Loomly. Only Buffer has a free plan.
Simple social scheduling with a free plan
Social media calendar with approvals for brands and agencies
| Pricing | Freemium · $6 | Paid · $65 |
| Starting price | $6/mo | $65/mo |
| Free plan | Yes | No |
| Free trial | 14 days | — |
| Built for | Creators, Small businesses | Agencies, Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2010 | US · 2015 |
| Rating | — | — |
Choose Buffer if
Individuals, creators and small businesses with a handful of channels.
- Simplest scheduler to learn
- Broad network coverage
- Transparent company and clear pricing
Look elsewhere if: Agencies and enterprises needing listening, approvals at scale and deep reporting.
Choose Loomly if
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
Look elsewhere if: Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Buffer vs Loomly pricing
Buffer
- Free$0Up to 3 channels, 10 scheduled posts per channel, 1 user
- Essentials$6/channel/mo$5/mo billed yearly; unlimited posts, 1 user
- Team$12/channel/mo$10/mo billed yearly; unlimited team members
Loomly
- Starter$65/mo$49/mo billed yearly; 3 users, 12 social accounts
- Beyond$332/mo$249/mo billed yearly; unlimited users, 60 social accounts
- EnterpriseCustom61+ social accounts, priority support, volume pricing
Buffer · Key features
- Queue-based scheduling with per-network customization
- Support for 10+ networks including Threads, Bluesky, Mastodon
- AI Assistant for drafts, rewrites and repurposing
- Analytics with best-time recommendations and reports
- Engagement inbox for comments
- Start Page link-in-bio and Canva integration
Cons
- Per-channel pricing adds up for agencies
- No social listening
- Inbox lacks DMs on several networks
Loomly · Key features
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
Buffer vs Loomly: FAQ
Which is cheaper, Buffer or Loomly?
Buffer starts at $6/mo and Loomly at $65/mo. Both prices are checked on the vendors' own pricing pages.
Do Buffer and Loomly have a free plan?
Buffer has a free plan. Loomly has no free plan.