Adobe Express vs Loomly

Adobe Express is Adobe's online and mobile design app for quick, template-based content. It launched under that name in December 2021, replacing Adobe Spark, and has since been rebuilt with Firefly generative AI built in. Its core job is letting non-designers make social posts, flyers, presentations and short videos without learning Photoshop.

Express offers a large template library, drag-and-drop editing, one-click quick actions such as background removal and resizing, Firefly text-to-image and generative fill, video editing with captions and animations, brand kits, PDF quick actions, a content scheduler for social channels and real-time collaboration. The free plan includes core tools, 5 GB of storage and limited AI generations. Premium adds premium templates and fonts, 250 generative credits a month, brand kits, one-click resize and video background removal; Firefly Pro bundles Premium with 4,000 credits and Photoshop on web and mobile; Teams adds pooled storage and an admin console.

Express fits teams already paying for Creative Cloud, since it opens Photoshop and Illustrator assets through Creative Cloud Libraries. Canva has a larger template and stock library, a more mature whiteboard and docs suite and stronger team workflows; Figma is a professional interface design tool rather than a template editor. Express can feel less polished than Canva for multi-page documents.

Buying tip: Premium comes with a 30-day free trial, and Express Premium is also included in Creative Cloud Pro, so check whether your team already has access before buying separate seats.

Loomly is a social media management platform built around a shared content calendar and approval workflow. It started in 2015, was acquired in 2021 by Traject, a marketing software group backed by ASG, and in January 2025 became part of Bending Spoons, the Milan-based company that also owns Evernote and WeTransfer. Its core job is helping marketing teams and agencies plan, approve, publish and report on social posts for one or many brands.

Each brand gets its own calendar with platform-specific post previews, drag-and-drop scheduling, post templates, hashtag and UTM tools and a built-in link shortener. Approval workflows, roles, comments, version history and shareable post mockups support client sign-off. A unified inbox handles comments, mentions and messages, and analytics include scheduled reports. Plans differ mainly by users, social accounts, AI Assistant usage, social listening and custom branding.

Loomly fits agencies and in-house teams whose bottleneck is review and approval rather than raw publishing volume. It is pricier than Buffer for small accounts, social listening is limited to a few searches a month, and the features page does not list X among its publishing integrations. Hootsuite and Sprout Social offer deeper listening and analytics, Buffer is cheaper for simple scheduling, and Planable has a more visual approval flow.

Since Bending Spoons took over, pricing has been simplified into Starter, Beyond and Enterprise. Yearly plans save 25% but cannot be cancelled early, and nonprofits get a 50% lifetime discount.