Sprout Social is a social media management tool for Enterprise and Agencies, offered as paid ($99/mo). Founded in United States in 2010. Popular alternatives include Sociality.io, Sendible, BoomSonar.
About Sprout Social
Sprout Social is a social media management platform founded in 2010 in Chicago and publicly traded on Nasdaq since 2019. It serves mid-market and enterprise brands, agencies and public organizations that treat social media as both a marketing channel and a customer care channel, and it is widely regarded as having the strongest reporting in its category.
The Smart Inbox merges messages, comments and mentions from Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest and review sites into one stream with tagging, assignment, collision detection and SLA tracking, so care teams can work it like a help desk. Publishing includes a shared content calendar, approval workflows, optimal send times and an asset library. Analytics produce presentation-ready reports on profiles, posts, competitors, paid performance and team response times. Add-ons extend the platform with social listening and sentiment analysis, Employee Advocacy and influencer marketing, the latter built on the 2023 acquisition of Tagger. Plans (Essentials, Standard, Professional, Advanced and Enterprise) are priced per seat, and listening and other premium modules are billed separately.
Sprout fits organizations where several people manage social every day and leadership expects polished reporting. Per-seat pricing makes it expensive for small businesses, freelancers and solo creators. Hootsuite is the closest all-round rival with broader app integrations, Agorapulse offers a strong inbox and reports at lower prices, and Buffer or Later are better for small teams focused mainly on scheduling.
Key features of Sprout Social
- Smart inbox with tagging and routing
- Publishing with approvals and calendar
- Advanced analytics and presentation-ready reports
- Social listening and sentiment
- Employee advocacy and influencer marketing
- CRM and help desk integrations
Pros and cons
Pros
- Best-in-class reporting
- Excellent inbox for social care
- Enterprise governance
- Polished UX
Cons
- Expensive per seat
- Listening is an add-on
- Overkill for small teams
- Annual contracts common
Sprout Social pricing
Sprout Social uses a paid model. A 30-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Essentials | $99 / seat/mo | 5 profiles; $79/seat/mo billed annually |
| Standard | $249 / seat/mo | 5 profiles; $199/seat/mo billed annually |
| Professional | $399 / seat/mo | Unlimited profiles; $299/seat/mo billed annually |
| Advanced | $499 / seat/mo | Unlimited profiles; $399/seat/mo billed annually |
| Enterprise | Custom | Tailored plan |
Source: sproutsocial.com · checked on Oct 20, 2026
How Sprout Social compares in Social media management
- Rank by votes
- #2 / 19
- Starting price
- $99
- Free alternatives
- 0
0 votes from members
200% above the category median ($33/mo)
Free or open-source tools in Social media management
Sprout Social ranks #2 of 19 social media management tools by community votes and is priced above most tools in the category.
Common use cases
- 1Brand handling customer care on social
- 2Agency reporting to clients
- 3Enterprise listening for campaigns
- 4Employee advocacy program
Best for
Mid-market and enterprise teams where social is a key channel.
Not ideal for
Small businesses and solo creators.
Integrations
- X
- TikTok
- YouTube
- Salesforce
- Zendesk
- HubSpot
- Slack
Our take
Sprout Social is the premium social suite; worth it for teams that live in the inbox and need great reports.
FAQ
- What is Sprout Social?
- Sprout Social is a Social media management tool: Enterprise social management and listening.
- How much does Sprout Social cost?
- Sprout Social uses a Paid model; paid plans start at $99 per month.
- What are the best alternatives to Sprout Social?
- Community-listed alternatives to Sprout Social include Sociality.io, Sendible, BoomSonar, Agorapulse.
- Does Sprout Social have a free trial?
- Yes, Sprout Social offers a 30-day free trial.
- What does Sprout Social integrate with?
- Sprout Social integrates with Instagram, Facebook, X, LinkedIn, TikTok, YouTube and more.
- Which platforms does Sprout Social support?
- Sprout Social is available on web, ios, android.
- Who is Sprout Social for?
- Mid-market and enterprise teams where social is a key channel.
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