Sprout Social is a social media management tool for Enterprise and Agencies, offered as paid ($99/mo). Based in United States, founded in 2010. Popular alternatives include Sendible, Sociality.io, Agorapulse.
About Sprout Social
Sprout Social is a social media management platform founded in 2010 in Chicago and publicly traded on Nasdaq since 2019. It serves mid-market and enterprise brands, agencies and public organizations that treat social media as both a marketing channel and a customer care channel, and it is widely regarded as having the strongest reporting in its category.
The Smart Inbox merges messages, comments and mentions from Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest and review sites into one stream with tagging, assignment, collision detection and SLA tracking, so care teams can work it like a help desk. Publishing includes a shared content calendar, approval workflows, optimal send times and an asset library. Analytics produce presentation-ready reports on profiles, posts, competitors, paid performance and team response times. Add-ons extend the platform with social listening and sentiment analysis, Employee Advocacy and influencer marketing, the latter built on the 2023 acquisition of Tagger. Plans (Essentials, Standard, Professional, Advanced and Enterprise) are priced per seat, and listening and other premium modules are billed separately.
Sprout fits organizations where several people manage social every day and leadership expects polished reporting. Per-seat pricing makes it expensive for small businesses, freelancers and solo creators. Hootsuite is the closest all-round rival with broader app integrations, Agorapulse offers a strong inbox and reports at lower prices, and Buffer or Later are better for small teams focused mainly on scheduling.
Key features of Sprout Social
- Smart inbox with tagging and routing
- Publishing with approvals and calendar
- Advanced analytics and presentation-ready reports
- Social listening and sentiment
- Employee advocacy and influencer marketing
- CRM and help desk integrations
Pros and cons
Pros
- Best-in-class reporting
- Excellent inbox for social care
- Enterprise governance
- Polished UX
Cons
- Expensive per seat
- Listening is an add-on
- Overkill for small teams
- Annual contracts common
Sprout Social pricing
Sprout Social uses a paid model. A 30-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Essentials | $99 / seat/mo | 5 profiles; $79/seat/mo billed annually |
| Standard | $249 / seat/mo | 5 profiles; $199/seat/mo billed annually |
| Professional | $399 / seat/mo | Unlimited profiles; $299/seat/mo billed annually |
| Advanced | $499 / seat/mo | Unlimited profiles; $399/seat/mo billed annually |
| Enterprise | Custom | Tailored plan |
Source: sproutsocial.com · checked on Oct 20, 2026
Are you the maker of Sprout Social?
Show a price-verified badge on your site. It displays when we last checked your prices on your own pricing page and links back to this page.
Embed code
<a href="https://happyvalley.dev/tools/sprout-social"><img src="https://happyvalley.dev/api/badge/sprout-social?v=price" alt="Prices verified on Happy Valley" height="32"></a>
How Sprout Social compares in Social media management
- Rank by votes
- #1 / 25
- Starting price
- $99
- Free alternatives
- 0
0 votes from members
219% above the category median ($31/mo)
Free or open-source tools in Social media management
Sprout Social ranks #1 of 25 social media management tools by community votes and is priced above most tools in the category.
Common use cases
- 1Brand handling customer care on social
- 2Agency reporting to clients
- 3Enterprise listening for campaigns
- 4Employee advocacy program
Best for
Mid-market and enterprise teams where social is a key channel.
Not ideal for
Small businesses and solo creators.
Integrations
- X
- TikTok
- YouTube
- Salesforce
- Zendesk
- HubSpot
- Slack
Our take
Sprout Social is the premium social suite; worth it for teams that live in the inbox and need great reports.
FAQ
- What is Sprout Social?
- Sprout Social is an enterprise social management and listening.
- How much does Sprout Social cost?
- Sprout Social uses a Paid model; paid plans start at $99 per month.
- What are the best alternatives to Sprout Social?
- Community-listed alternatives to Sprout Social include Sendible, Sociality.io, Agorapulse, BoomSonar.
- Does Sprout Social have a free trial?
- Yes, Sprout Social offers a 30-day free trial.
- What does Sprout Social integrate with?
- Sprout Social integrates with Instagram, Facebook, X, LinkedIn, TikTok, YouTube and more.
- Which platforms does Sprout Social support?
- Sprout Social is available on web, ios, android.
- Who is Sprout Social for?
- Mid-market and enterprise teams where social is a key channel.
Alternatives to Sprout Social
See all 10Sendible
▲ 0Social media scheduling and reporting built for agencies
Paid · $35Agencieschecked Oct 20
Sociality.io
▲ 0Social media dashboard and MCP data layer for agencies and brands
Freemium · $49Agencieschecked Oct 20
Agorapulse
▲ 0Social media inbox, publishing, listening and ROI reports for teams
Paid · $99Small businesseschecked Oct 20
BoomSonar
▲ 0Turkish social listening, social CRM and reputation suite for brands
PaidEnterprisechecked Oct 20
Loomly
▲ 0Social media calendar with approvals for brands and agencies
Paid · $65Agencieschecked Oct 20
Hootsuite
▲ 0Enterprise social media management
Paid · $99Enterprisechecked Oct 20
More Social media management tools
Publer
▲ 0Affordable scheduler with bulk and recycling
Freemium · $5Creatorschecked Oct 20
Desktop app that turns one song into beat-synced lyric video ads
FreemiumCreatorschecked Oct 27
Buffer
▲ 0Simple social scheduling with a free plan
Freemium · $6Creatorschecked Oct 20
LinkIntel
▲ 0MCP server that gives your AI assistant cited evidence for X posts
Paid · $39Creatorschecked Oct 25
Taplio
▲ 0LinkedIn growth and scheduling
Paid · $39Creatorschecked Oct 20
Manychat
▲ 0Instagram, WhatsApp and Messenger automation
Freemium · $39Creatorschecked Oct 20
Reviews
No reviews yet. Be the first to share real experience.
Sign in to write a review.