Adjust vs Dreamdata

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

Dreamdata is a B2B attribution and activation platform founded in 2018 in Copenhagen by Lars Grønnegaard, Ole Dallerup and Steffen Hedebrandt, with offices in Copenhagen and New York. In October 2025 it raised a $55M Series B led by PeakSpan Capital, taking total funding to $67M. Its core job is connecting ad spend, website visits and sales activity to pipeline and revenue at the account level.

The platform stitches data from CRMs (HubSpot, Salesforce, Dynamics, Pipedrive), ad networks (LinkedIn, Google, Meta, Microsoft), intent providers such as 6sense and ZoomInfo, and its own cookie and cookieless tracking into one customer journey per company. On top sit company identification, engagement scoring, multi-touch and AI attribution models, and ROI and ROAS reports. Activation pushes engaged-account audiences back to ad platforms. A free Starter plan covers web analytics and account identification; paid Attribution and Activation tiers are custom-priced.

Dreamdata fits B2B SaaS and services companies with long, multi-touch sales cycles and a CRM in decent shape. It is a poor fit for ecommerce, where Hyros, Rockerbox or Triple Whale model purchases better, and teams without clean CRM data will struggle to trust its numbers.

Recent development: Dreamdata now offers an MCP server that lets AI assistants such as Claude, ChatGPT and Cursor run and drill into its saved reports directly. Start on the free plan to validate tracking and account matching before asking for a paid quote.