Cvent is a webinars & events tool for Enterprise and Agencies, offered as paid. Founded in United States in 1999.
About Cvent
Cvent is an event management and hospitality technology company founded in 1999 by Reggie Aggarwal and headquartered in Tysons, Virginia. Blackstone acquired it in 2023 for about $4.6 billion. Its core job: run an organisation's whole event program, from venue sourcing and registration to the onsite badge printer and post-event reporting.
The platform is a suite of modules: registration and event marketing, the Cvent Supplier Network for venue sourcing, Passkey for hotel room blocks, abstract and speaker management, mobile event apps, Attendee Hub for virtual and hybrid engagement, OnArrival check-in and badging, lead capture for exhibitors, webinars, surveys and event video. Prices are by quote: a Professional license covers only the modules you pick, Enterprise bundles registration, Attendee Hub and OnArrival with SSO and API access, and in some countries a pay-as-you-go option lets you build an event free and pay per registration.
Cvent fits enterprises, associations and agencies running many events a year that need Salesforce or Marketo sync, approvals and budgets in one system. It is expensive, implementation takes weeks, and smaller teams find it heavy. Eventbrite is far simpler for ticketed public events, Airmeet and Livestorm cover virtual events and webinars for less, and Zoom Events suits teams already standardised on Zoom.
Cvent closed its roughly $400 million all-cash acquisition of webinar platform ON24 on April 1, 2026, after buying AI video platform Goldcast in late 2025, so webinars now weigh more in the suite.
Key features of Cvent
- Registration sites with conditional logic, payments and approval workflows
- Cvent Supplier Network for venue sourcing and RFPs to hotels
- Passkey room block management for hotel bookings
- Attendee Hub for virtual, hybrid and in-person attendee engagement
- OnArrival check-in, onsite badge printing and session scanning
- Branded mobile event apps with agendas, messaging and networking
- Exhibitor lead capture and appointment scheduling for trade shows
- Two-way CRM and marketing automation sync with Salesforce and Marketo
Pros and cons
Pros
- Covers the full event lifecycle in one vendor
- Huge venue network and hospitality tools no rival matches
- Deep integrations with CRM, travel and expense systems
- Proven at enterprise scale; widely used by Fortune 100 companies
- Strong onsite tooling for check-in, badges and lead retrieval
Cons
- No public pricing and costly multi-year contracts
- Self-serve pay-as-you-go is only offered in some countries
- Long implementation and a steep learning curve
- Too heavy for small teams or occasional events
- Modular packaging means key features cost extra
Cvent pricing
Cvent uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Pay-as-you-go | $0 | Free to build; per-registration fee plus revenue share; some countries |
| Professional | Custom | License only the modules you need; 15 user logins |
| Enterprise | Custom | Registration, Attendee Hub, OnArrival; SSO, API, all logins |
Source: www.cvent.com · checked on Oct 20, 2026
How Cvent compares in Webinars & events
- Rank by votes
- #1 / 18
- Starting price
- —
- Free alternatives
- 0
0 votes from members
Category median is $76/mo
Free or open-source tools in Webinars & events
Cvent ranks #1 of 18 webinars & events tools by community votes and is not directly comparable on price.
Common use cases
- 1Running a global corporate event program with central reporting
- 2Association annual conferences with abstracts and exhibitors
- 3Sourcing venues and negotiating hotel room blocks
- 4Hybrid sales kickoffs with in-person and virtual audiences
- 5Trade show presence with lead capture synced to Salesforce
- 6Field marketing events feeding pipeline into Marketo
Best for
Enterprises, associations and agencies running large, recurring event programs that need registration, venues, onsite and CRM data in one platform.
Not ideal for
Small teams running a few ticketed or virtual events a year (Eventbrite, Livestorm, Airmeet).
Integrations
- Salesforce
- HubSpot
- Marketo Engage
- Microsoft Dynamics
- Zoom
- Microsoft Teams
- SAP Concur
- Google Analytics
Our take
Cvent is the default choice for large event programs where venue sourcing, onsite operations and CRM attribution all matter. Smaller teams will overpay; for them a lighter registration or webinar tool is a better fit.
FAQ
- What is Cvent?
- Cvent is a Webinars & events tool: Enterprise event management for in-person, virtual and hybrid events.
- How much does Cvent cost?
- Cvent uses a Paid model; see the vendor's pricing page for current plans.
- What does Cvent integrate with?
- Cvent integrates with Salesforce, HubSpot, Marketo Engage, Microsoft Dynamics, Zoom, Microsoft Teams and more.
- Which platforms does Cvent support?
- Cvent is available on web, ios, android.
- Who is Cvent for?
- Enterprises, associations and agencies running large, recurring event programs that need registration, venues, onsite and CRM data in one platform.
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