Zoom Webinars is a webinars & events tool for Small businesses and Enterprise, offered as paid ($89/mo). Based in United States, founded in 2013. Popular alternatives include Livestorm, BigMarker, Airmeet.
About Zoom Webinars
Zoom Webinars and Zoom Events are the webinar and virtual event products of Zoom Video Communications, the San Jose company (renamed Zoom Communications in late 2024) whose meeting software became the default for video calls. Zoom Webinars handles broadcast-style sessions where panelists present to a large audience, while Zoom Events (including Zoom Sessions for single and multi-session events) adds event hubs, lobbies, ticketing and multi-day conference features on the same infrastructure.
Webinars include registration with custom questions and approval, branded pages and emails, a backstage area for panelists, Q&A, polls, chat, reactions, and live captions. Simulive plays pre-recorded content as if it were live, and recordings become on-demand content. Zoom Events adds an event lobby, networking, expo booths for sponsors, ticketing and multi-track agendas for virtual and hybrid conferences. Reporting covers registration, attendance and engagement, and integrations connect to HubSpot, Marketo, Salesforce and other marketing tools. Licensing is per host and attendee capacity, starting at 500 attendees for Webinars, with larger capacities and Events packages priced higher or quoted.
Zoom is a safe choice for company all-hands, large customer webinars, training and conferences, because attendees already know the interface and the video infrastructure is reliable at scale. Marketing-focused tools usually offer richer engagement analytics and conversion features: Livestorm and Demio run fully in the browser with marketing integrations, and ON24 provides enterprise-grade engagement analytics.
Key features of Zoom Webinars
- Webinars with up to tens of thousands of attendees
- Registration and branded pages
- Backstage, Q&A, polls and reactions
- Simulive and on-demand
- Multi-session events and lobbies
- Marketing automation integrations
Pros and cons
Pros
- Reliable at scale
- Familiar for attendees
- Strong video quality
- Enterprise support
Cons
- Licensing per host and capacity
- Engagement analytics less rich
- Attendee app download helpful
- Event features can be complex
Zoom Webinars pricing
Zoom Webinars uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Webinars | $89 / mo | $66.67/mo billed annually; priced by attendee capacity |
| Webinars Plus | $99 / mo | $82.50/mo billed annually; simulive, backstage |
| Events | $149 / mo | $124.17/mo billed annually; multi-stage events |
Source: zoom.us · checked on Oct 20, 2026
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How Zoom Webinars compares in Webinars & events
- Rank by votes
- #1 / 18
- Starting price
- $89
- Free alternatives
- 0
0 votes from members
17% above the category median ($76/mo)
Free or open-source tools in Webinars & events
Zoom Webinars ranks #1 of 18 webinars & events tools by community votes and is priced above most tools in the category.
Common use cases
- 1Company all-hands and town halls
- 2Large customer webinars
- 3Virtual conferences
- 4Training sessions
Best for
Organizations needing reliable webinars and events at scale.
Not ideal for
Marketers wanting browser-only, conversion-focused webinars (Livestorm).
Integrations
- Zoom Meetings
- HubSpot
- Marketo
- Salesforce
- Eloqua
- Zapier
Our take
Zoom Webinars is the reliable default for large audiences.
FAQ
- What is Zoom Webinars?
- Zoom Webinars is a Webinars & events tool: Webinars on the platform everyone has.
- How much does Zoom Webinars cost?
- Zoom Webinars uses a Paid model; paid plans start at $89 per month.
- What are the best alternatives to Zoom Webinars?
- Community-listed alternatives to Zoom Webinars include Livestorm, BigMarker, Airmeet, GoTo Webinar.
- What does Zoom Webinars integrate with?
- Zoom Webinars integrates with Zoom Meetings, HubSpot, Marketo, Salesforce, Eloqua, Zapier and more.
- Which platforms does Zoom Webinars support?
- Zoom Webinars is available on web, macos, windows, ios, android.
- Who is Zoom Webinars for?
- Organizations needing reliable webinars and events at scale.
Alternatives to Zoom Webinars
See all 10Livestorm
▲ 0Browser-based webinars with marketing features
PaidSmall businesseschecked Oct 20
BigMarker
▲ 0Webinar and virtual, hybrid event platform for B2B marketing teams
PaidEnterprisechecked Oct 20
Airmeet
▲ 0Webinar and virtual event platform with lounges and networking
Paid · $199Small businesseschecked Oct 20
GoTo Webinar
▲ 0Established webinar platform for marketing and training events
Paid · $62Small businesseschecked Oct 20
Virtual and hybrid event platform (formerly Hopin)
Paid · $119Enterprisechecked Oct 20
Cvent
▲ 0Enterprise event management for in-person, virtual and hybrid events
PaidEnterprisechecked Oct 20
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▲ 0Marketing webinars built for conversion
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