Wistia is a Video & screen recording tool: Video hosting, webinars and lead capture for marketing teams.

How much does Wistia cost?

Wistia uses a Freemium model; paid plans start at $99 per month.

What does Wistia integrate with?

Wistia integrates with HubSpot, Marketo, Salesforce, Pardot, Mailchimp, Zapier and more.

Wistia

Video hosting, webinars and lead capture for marketing teams

Freemium · $99Video & screen recording Webinars & events

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Wistia is a video & screen recording tool for Small businesses and Enterprise, offered as freemium ($99/mo). Founded in United States in 2006.

About Wistia

Wistia is a video hosting and video marketing platform founded in 2006 by Chris Savage and Brendan Schwartz in Cambridge, Massachusetts. It is known for an ad-free, brandable player and for treating video as a marketing channel rather than a social feed. Its core job is hosting business videos on your own site, capturing leads from viewers and showing which videos drive pipeline.

Wistia offers a customizable player, channels and playlists, in-video calls to action and email forms, heatmaps that show how each viewer watched, A/B testing of thumbnails and videos, webinars and live events, a screen and camera recorder, and AI features such as transcripts, translations, dubbing and audio descriptions. The free plan includes 25 GB storage and 1 user with Wistia branding. Business removes branding and adds CTAs, forms and advanced analytics; Business + Signals adds marketing automation sync, lead scoring and revenue attribution; Enterprise adds SSO and playback protection.

It suits B2B marketing teams that publish product demos, webinars and educational video on their own site and care about SEO and lead capture. Vimeo is cheaper for general hosting and creators; Vidyard focuses more on sales prospecting videos; Loom covers quick async messages. Wistia gets expensive once extra users, Signals and webinars are added.

Recent change: in 2026 Wistia replaced its older Plus, Pro and Advanced tiers with Free, Business and Enterprise plans priced by storage and bandwidth, so older comparisons that quote per-video limits are out of date. Extra users cost about $25 each per month.

Key features of Wistia

Ad-free, customizable video player with your own branding
In-video calls to action and email capture forms
Viewer heatmaps and engagement analytics per video
A/B testing of thumbnails and video versions
Webinars and live events with registration
Transcripts, captions, AI translation and dubbing
SEO-friendly embeds with video sitemaps and schema
Lead scoring and CRM sync with HubSpot and Marketo on Signals

Pros and cons

Pros

Clean, ad-free player that keeps viewers on your site
Detailed per-viewer analytics and heatmaps
Strong marketing automation integrations
Video SEO support helps pages rank with video
Usable free plan for testing

Cons

Business plan includes only 3 users; extra seats cost about $25 each
Signals lead scoring requires a much pricier tier
More expensive than Vimeo for plain hosting
No refunds on cancellations and Enterprise contracts are fixed
Free trial length on paid plans is not published

Wistia pricing

Wistia uses a freemium model.

Plan	Price	Includes
Free	$0	25 GB storage, 200 GB bandwidth, 1 user, Wistia branding
Business	$99 / mo	$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
Business + Signals	$329 / mo	Billed annually; lead scoring, CRM sync, attribution
Enterprise	Custom	1 TB+ storage, SSO, dubbing, playback protection

Source: wistia.com · checked on Oct 20, 2026

How Wistia compares in Video & screen recording

Rank by votes: #1 / 20
Starting price: $99
Free alternatives: 0

Wistia ranks #1 of 20 video & screen recording tools by community votes and is priced above most tools in the category.

Common use cases

1Hosting product demos and explainer videos on a website
2Gating videos with forms to capture B2B leads
3Running webinars and on-demand replays
4Measuring which videos influence pipeline in HubSpot or Marketo
5Building branded video channels for customer education

Best for

B2B marketing teams that use video on their own site to generate and score leads.

Not ideal for

Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).

Integrations

HubSpot
Marketo
Salesforce
Pardot
Mailchimp
Zapier
WordPress
Google Analytics

Our take

Wistia is the strongest choice when video is a lead generation channel and analytics matter more than price. Start with Business, and only move to Signals when you are ready to wire video engagement into your CRM and lead scoring.

FAQ

What is Wistia?: Wistia is a Video & screen recording tool: Video hosting, webinars and lead capture for marketing teams.
How much does Wistia cost?: Wistia uses a Freemium model; paid plans start at $99 per month.
What does Wistia integrate with?: Wistia integrates with HubSpot, Marketo, Salesforce, Pardot, Mailchimp, Zapier and more.
Which platforms does Wistia support?: Wistia is available on web.
Who is Wistia for?: B2B marketing teams that use video on their own site to generate and score leads.