Luma is a webinars & events tool for Creators and Small businesses, offered as freemium ($59/mo). Founded in United States in 2019. Popular alternatives include Kommunity, Bevy.
About Luma
Luma (lu.ma) is an event management platform known for beautiful, minimal event pages. Tech communities, startups, venture firms and creators use it to host meetups, product launches, demo days, workshops and conferences, both in person and online. Its core job is to make creating an event, collecting registrations and keeping attendees informed effortless.
Organizers create an event page in minutes, then manage RSVPs with approval-based registration, waitlists, custom registration questions and capacity limits. Ticketing runs through Stripe with free, paid and pay-what-you-want options. Email and SMS blasts, automatic reminders and calendar invites keep attendees engaged, and a check-in app scans QR codes at the door. Community calendars let people subscribe to everything an organization hosts, which builds a recurring audience over time. Luma is free for free events and charges a platform fee on paid tickets, which Luma Plus removes along with adding more admins and advanced features for an annual subscription.
Luma fits communities and startups that run frequent events and care about how they look and feel. It is not built for large multi-track conferences with complex agendas, exhibitor management or enterprise integrations; Eventbrite reaches a broader consumer audience, Meetup offers built-in group discovery, Partiful suits casual social events, and platforms such as Cvent or Bizzabo serve large corporate conferences.
Key features of Luma
- Elegant event pages
- RSVPs, approvals and waitlists
- Ticketing via Stripe
- Email blasts and reminders
- Check-in app with QR codes
- Community calendars and subscriptions
Pros and cons
Pros
- Beautiful design
- Free for free events
- Great for community building
- Simple check-in
Cons
- 5% fee on paid tickets without Plus
- Limited agenda and multi-track support
- Fewer integrations than enterprise tools
- Not built for very large events
Luma pricing
Luma uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Unlimited events, 5% fee on paid tickets, 3 admins |
| Luma Plus | $59 / mo | Billed annually; 0% platform fee, 5 admins, 5,000 sends/wk |
| Enterprise | Custom | — |
Source: luma.com · checked on Oct 20, 2026
How Luma compares in Webinars & events
- Rank by votes
- #1 / 18
- Starting price
- $59
- Free alternatives
- 0
0 votes from members
22% below the category median ($76/mo)
Free or open-source tools in Webinars & events
Luma ranks #1 of 18 webinars & events tools by community votes and is priced below most tools in the category.
Common use cases
- 1Startup community meetups
- 2Product launch events
- 3Investor demo days
- 4Recurring calendar of community events
Best for
Tech communities, startups and creators hosting events.
Not ideal for
Large multi-track conferences.
Integrations
- Zoom
- Google Meet
- Stripe
- Google Calendar
- Zapier
- API
Our take
Luma is the default for modern community events; use Plus if you sell many tickets.
FAQ
- What is Luma?
- Luma is a Webinars & events tool: Beautiful event pages and community calendars.
- How much does Luma cost?
- Luma uses a Freemium model; paid plans start at $59 per month.
- What are the best alternatives to Luma?
- Community-listed alternatives to Luma include Kommunity, Bevy.
- What does Luma integrate with?
- Luma integrates with Zoom, Google Meet, Stripe, Google Calendar, Zapier, API and more.
- Which platforms does Luma support?
- Luma is available on web, ios, android.
- Who is Luma for?
- Tech communities, startups and creators hosting events.
Alternatives to Luma
Kommunity
▲ 0Community and event platform for RSVPs, tickets and paid memberships
FreemiumCreatorsSmall businesses
More Webinars & events tools
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