Luma is a Webinars & events tool: Beautiful event pages and community calendars.

How much does Luma cost?

Luma uses a Freemium model; paid plans start at $59 per month.

What are the best alternatives to Luma?

Community-listed alternatives to Luma include Bevy, Kommunity, Eventbrite, Wistia.

What does Luma integrate with?

Luma integrates with Zoom, Google Meet, Stripe, Google Calendar, Zapier, API and more.

Which platforms does Luma support?

Luma is available on web, ios, android.

Luma

Beautiful event pages and community calendars

Freemium · $59Webinars & events

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Luma is a webinars & events tool for Creators and Small businesses, offered as freemium ($59/mo). Based in United States, founded in 2019. Popular alternatives include Bevy, Kommunity, Eventbrite.

About Luma

Luma (lu.ma) is an event management platform known for beautiful, minimal event pages. Tech communities, startups, venture firms and creators use it to host meetups, product launches, demo days, workshops and conferences, both in person and online. Its core job is to make creating an event, collecting registrations and keeping attendees informed effortless.

Organizers create an event page in minutes, then manage RSVPs with approval-based registration, waitlists, custom registration questions and capacity limits. Ticketing runs through Stripe with free, paid and pay-what-you-want options. Email and SMS blasts, automatic reminders and calendar invites keep attendees engaged, and a check-in app scans QR codes at the door. Community calendars let people subscribe to everything an organization hosts, which builds a recurring audience over time. Luma is free for free events and charges a platform fee on paid tickets, which Luma Plus removes along with adding more admins and advanced features for an annual subscription.

Luma fits communities and startups that run frequent events and care about how they look and feel. It is not built for large multi-track conferences with complex agendas, exhibitor management or enterprise integrations; Eventbrite reaches a broader consumer audience, Meetup offers built-in group discovery, Partiful suits casual social events, and platforms such as Cvent or Bizzabo serve large corporate conferences.

Key features of Luma

Elegant event pages
RSVPs, approvals and waitlists
Ticketing via Stripe
Email blasts and reminders
Check-in app with QR codes
Community calendars and subscriptions

Pros and cons

Pros

Beautiful design
Free for free events
Great for community building
Simple check-in

Cons

5% fee on paid tickets without Plus
Limited agenda and multi-track support
Fewer integrations than enterprise tools
Not built for very large events

Luma pricing

Luma uses a freemium model.

Plan	Price	Includes
Free	$0	Unlimited events, 5% fee on paid tickets, 3 admins
Luma Plus	$59 / mo	Billed annually; 0% platform fee, 5 admins, 5,000 sends/wk
Enterprise	Custom	—

Source: luma.com · checked on Oct 20, 2026

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How Luma compares in Webinars & events

Rank by votes: #1 / 18
Starting price: $59
Free alternatives: 0

Luma ranks #1 of 18 webinars & events tools by community votes and is priced below most tools in the category.

Common use cases

1Startup community meetups
2Product launch events
3Investor demo days
4Recurring calendar of community events

Best for

Tech communities, startups and creators hosting events.

Not ideal for

Large multi-track conferences.

Integrations

Zoom
Google Meet
Stripe
Google Calendar
Zapier
API

Our take

Luma is the default for modern community events; use Plus if you sell many tickets.

FAQ

What is Luma?: Luma is a Webinars & events tool: Beautiful event pages and community calendars.
How much does Luma cost?: Luma uses a Freemium model; paid plans start at $59 per month.
What are the best alternatives to Luma?: Community-listed alternatives to Luma include Bevy, Kommunity, Eventbrite, Wistia.
What does Luma integrate with?: Luma integrates with Zoom, Google Meet, Stripe, Google Calendar, Zapier, API and more.
Which platforms does Luma support?: Luma is available on web, ios, android.
Who is Luma for?: Tech communities, startups and creators hosting events.

Alternatives to Luma

See all 10

Bevy
▲ 0
Community events platform for chapter-based brand communities
PaidEnterprise
checked Oct 20
Kommunity
▲ 0
Community and event platform for RSVPs, tickets and paid memberships
FreemiumCreators
checked Oct 20
Eventbrite
▲ 0
Ticketing and discovery for live events
FreemiumSmall businesses
checked Oct 20
Wistia
▲ 0
Video hosting, webinars and lead capture for marketing teams
Freemium · $99Small businesses
checked Oct 20
WebinarJam
▲ 0
Live sales webinars with offers, polls and replays for marketers
Paid · $49Creators
checked Oct 20
ClickMeeting
▲ 0
Browser-based webinar platform with paid and automated webinars
Paid · $48Small businesses
checked Oct 20

More Webinars & events tools

See all 18

RingCentral Events
▲ 0
Virtual and hybrid event platform (formerly Hopin)
Paid · $119Enterprise
checked Oct 20
BigMarker
▲ 0
Webinar and virtual, hybrid event platform for B2B marketing teams
PaidEnterprise
checked Oct 20
Cvent
▲ 0
Enterprise event management for in-person, virtual and hybrid events
PaidEnterprise
checked Oct 20
Airmeet
▲ 0
Webinar and virtual event platform with lounges and networking
Paid · $199Small businesses
checked Oct 20
Demio
▲ 0
Marketing webinars built for conversion
Paid · $63Small businesses
checked Oct 20
GoTo Webinar
▲ 0
Established webinar platform for marketing and training events
Paid · $62Small businesses
checked Oct 20

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