Brevo vs Kit
Brevo and Kit are both email marketing tools. Brevo is aimed at small businesses, while Kit is aimed at creators. Brevo costs less, from $9/mo versus $39/mo for Kit. Both have a free plan.
| Pricing | Freemium · $9 | Freemium · $39 |
| Starting price | $9/mo | $39/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses | Creators |
| Platforms | web, ios, android | web |
| Country | FR · 2012 | US · 2013 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose Kit if
Independent creators and small media businesses whose revenue depends on an owned email audience.
- Free up to 10,000 subscribers with unlimited sends
- Tagging and automations are powerful yet simple
- Built-in monetization and audience growth tools
Look elsewhere if: Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.
Brevo vs Kit pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
Kit
- Free$0Up to 10,000 subscribers, unlimited broadcasts, forms
- Creator$39/mo1,000 subs; $33/mo billed yearly; unlimited automations, 2 users
- Pro$79/mo1,000 subs; $66/mo yearly; referrals, scoring, unlimited users
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
Kit · Key features
- Text-first editor designed for deliverability and personal tone
- Tag and segment subscribers by behavior, form or product
- Visual automation builder with rules and sequences
- Kit Commerce for digital products and paid newsletters
- Creator Network recommendations and newsletter referral program
- Landing pages, forms and link pages included
Cons
- Limited design templates; not for image-heavy campaigns
- Reporting is basic below the Pro plan
- Fewer e-commerce integrations than Klaviyo or Mailchimp
Brevo vs Kit: FAQ
Which is cheaper, Brevo or Kit?
Brevo starts at $9/mo and Kit at $39/mo. Both prices are checked on the vendors' own pricing pages.
Do Brevo and Kit have a free plan?
Yes, both Brevo and Kit have a free plan; paid plans add more usage and features.
Which is better for small businesses, Brevo or Kit?
Brevo lists small businesses as a core audience, while Kit is aimed more at creators.