ActiveCampaign vs Kit
ActiveCampaign and Kit are both email marketing tools. ActiveCampaign is aimed at small businesses and E-commerce, while Kit is aimed at creators. ActiveCampaign costs less, from $19/mo versus $39/mo for Kit. Only Kit has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Email marketing built for creators
| Pricing | Paid · $19 | Freemium · $39 |
| Starting price | $19/mo | $39/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, E-commerce, Agencies | Creators |
| Platforms | web, ios, android | web |
| Country | US · 2003 | US · 2013 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Kit if
Independent creators and small media businesses whose revenue depends on an owned email audience.
- Free up to 10,000 subscribers with unlimited sends
- Tagging and automations are powerful yet simple
- Built-in monetization and audience growth tools
Look elsewhere if: Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.
ActiveCampaign vs Kit pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Kit
- Free$0Up to 10,000 subscribers, unlimited broadcasts, forms
- Creator$39/mo1,000 subs; $33/mo billed yearly; unlimited automations, 2 users
- Pro$79/mo1,000 subs; $66/mo yearly; referrals, scoring, unlimited users
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Kit · Key features
- Text-first editor designed for deliverability and personal tone
- Tag and segment subscribers by behavior, form or product
- Visual automation builder with rules and sequences
- Kit Commerce for digital products and paid newsletters
- Creator Network recommendations and newsletter referral program
- Landing pages, forms and link pages included
Cons
- Limited design templates; not for image-heavy campaigns
- Reporting is basic below the Pro plan
- Fewer e-commerce integrations than Klaviyo or Mailchimp
ActiveCampaign vs Kit: FAQ
Which is cheaper, ActiveCampaign or Kit?
ActiveCampaign starts at $19/mo and Kit at $39/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Kit have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Kit has a free plan.
Which is better for small businesses, ActiveCampaign or Kit?
ActiveCampaign lists small businesses as a core audience, while Kit is aimed more at creators.