AdRoll vs Branch
AdRoll and Branch are both ad management & attribution tools. AdRoll is aimed at small businesses and E-commerce, while Branch is aimed at developers and enterprise. Only AdRoll has a free plan.
Retargeting and cross-channel ads for SMBs
Mobile deep linking and attribution platform for app marketers
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, E-commerce | Developers, Enterprise, E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2007 | US · 2014 |
| Rating | — | — |
Choose AdRoll if
SMBs wanting easy retargeting.
- Simple retargeting setup
- Cross-channel in one place
- Good for SMBs
Look elsewhere if: Advanced media buyers using native platforms.
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
AdRoll vs Branch pricing
AdRoll
- Self-Service (Ads)Usage-basedDynamic CPM pricing, no minimum spend, pay for media you run
- Managed ServicesCustomWith qualifying ad spend; Advanced package needs yearly commitment
- ABM packagesCustomAccount-based ads and marketing (RollWorks); request a demo
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
AdRoll · Key features
- Display and social retargeting
- Audience segmentation
- Email marketing
- Attribution dashboard
- Dynamic product ads
- B2B account-based marketing (RollWorks)
Cons
- Managed services need qualifying spend
- Less control than native platforms
- Reporting overlaps
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
AdRoll vs Branch: FAQ
Do AdRoll and Branch have a free plan?
AdRoll has a free plan. Branch has no free plan.
Which is better for small businesses, AdRoll or Branch?
AdRoll lists small businesses as a core audience, while Branch is aimed more at developers and enterprise.