Amplitude vs Branch
Amplitude and Branch are both analytics tools. Amplitude is aimed at small businesses and enterprise, while Branch is aimed at developers and enterprise. Only Amplitude has a free plan.
Product analytics, session replay and experiments for digital teams
Mobile deep linking and attribution platform for app marketers
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Developers | Developers, Enterprise, E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2012 | US · 2014 |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Amplitude vs Branch pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Amplitude vs Branch: FAQ
Do Amplitude and Branch have a free plan?
Amplitude has a free plan. Branch has no free plan.
Which is better for small businesses, Amplitude or Branch?
Amplitude lists small businesses as a core audience, while Branch is aimed more at developers and enterprise.