Happy Valley

AmzDL vs Branch

AmzDL and Branch are both analytics tools. AmzDL is aimed at small businesses and agencies, while Branch is aimed at developers and enterprise. Only AmzDL has a free plan.

AmzDL

Download Amazon product videos, images and reviews

Branch

Mobile deep linking and attribution platform for app marketers

PricingFreemium · $8Paid
Starting price$7.99/moNot published
Free planYesNo
Free trial——
Built forSmall businesses, Agencies, E-commerceDevelopers, Enterprise, E-commerce
Platformsbrowser-extensionweb, ios, android
Country—US · 2014
Rating——

Choose AmzDL if

Choose Branch if

Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.

  • Best-known deep linking product with wide edge-case coverage
  • Combines linking and attribution in one SDK
  • Strong email deep linking with ESP partners like Braze

Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).

AmzDL vs Branch pricing

AmzDL

    Branch

    • BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
    • EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
    • EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs

    AmzDL · Key features

      Branch · Key features

      • Deferred deep links that route users after install to the right screen
      • Universal Links and App Links handling across email, social and ads
      • Multi-touch mobile attribution with configurable lookback windows
      • SKAN Conversion Studio and SKAN LTV modelling for iOS
      • Fraud detection and reporting on Essentials and above
      • Web-to-app smart banners (Journeys) and branded QR codes

      Cons

      • No public prices, and costs climb steeply with usage
      • Basics tier limits ad partner connections to three
      • CTV/OTT measurement only on Enterprise

      AmzDL vs Branch: FAQ

      Do AmzDL and Branch have a free plan?

      AmzDL has a free plan. Branch has no free plan.

      Which is better for small businesses, AmzDL or Branch?

      AmzDL lists small businesses as a core audience, while Branch is aimed more at developers and enterprise.

      Not sure yet?

      AmzDL vs Branch (2026): Pricing and Features · Happy Valley