Best Umami alternatives in 2026
The best Umami alternatives in 2026 are Plausible Analytics, Counter, Pirsch. Counter is the strongest free option. Pirsch costs less, from $6/mo versus $20/mo for Umami.
Why people look for Umami alternatives
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
- Smaller company and community than GA alternatives
- Umami starts at $20/mo (Open source).
Best Umami alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Plausible Analytics Privacy-friendly, lightweight web analytics | Paid | $9/mo | Small businesses, Freelancers, Developers | web | 0 |
| 2 | Counter Free, minimal, privacy-respecting analytics | Free | $0 | Freelancers, Developers | web | 0 |
| 3 | Pirsch Cookie-free analytics with a server-side option | Paid | $6/mo | Developers, Freelancers | web | 0 |
| 4 | PostHog Open-source product analytics, replays and flags | Freemium | — | Developers, Small businesses | web | 0 |
| 5 | Adjust Mobile measurement partner for app attribution and fraud prevention | Freemium | — | Enterprise, Developers, Small businesses | web | 0 |
| 6 | AppsFlyer Mobile attribution and marketing measurement for app teams | Freemium | — | Enterprise, Small businesses, Developers | web | 0 |
| 7 | Equals Spreadsheet connected to your database and Stripe | Paid | $2000/mo | Small businesses, Developers | web | 0 |
| 8 | Mixpanel Event-based product analytics with replays, experiments and AI agents | Freemium | — | Developers, Small businesses, Enterprise | web | 0 |
| 9 | Amplitude Product analytics, session replay and experiments for digital teams | Freemium | — | Small businesses, Enterprise, Developers | web | 0 |
| 10 | Branch Mobile deep linking and attribution platform for app marketers | Paid | — | Developers, Enterprise, E-commerce | web, ios, android | 0 |
10 Umami alternatives compared
- 1
Plausible Analytics
Privacy-friendly, lightweight web analytics
Best for: Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
- 2
- 3
- 4
PostHog
Open-source product analytics, replays and flags
Best for: Engineering-led startups and scale-ups that want analytics, replay, flags and experiments without three vendors.
- 5
Adjust
Mobile measurement partner for app attribution and fraud prevention
Best for: Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- 6
AppsFlyer
Mobile attribution and marketing measurement for app teams
Best for: App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- 7
- 8
Mixpanel
Event-based product analytics with replays, experiments and AI agents
Best for: Product-led SaaS and mobile teams that want self-serve funnels, retention and experiments on event data.
- 9
Amplitude
Product analytics, session replay and experiments for digital teams
Best for: Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- 10
Branch
Mobile deep linking and attribution platform for app marketers
Best for: Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
PaidUmami vs Branch
Umami alternatives: FAQ
What is the best alternative to Umami?
Based on features, audience and market presence, the strongest Umami alternatives are Plausible Analytics, Counter, Pirsch. Plausible Analytics is the closest match for most teams.
Is there a free alternative to Umami?
Yes. Counter can be used for free. Other free or freemium alternatives to Umami include PostHog, Adjust, AppsFlyer.
What is cheaper than Umami?
Pirsch starts at $6/mo, while Umami starts at $20/mo. Prices are checked on each vendor's own pricing page.