Plausible Analytics vs Umami
Plausible Analytics and Umami are both analytics tools. Plausible Analytics is aimed at small businesses and freelancers, while Umami is aimed at developers and freelancers. Plausible Analytics costs less, from $9/mo versus $20/mo for Umami. Both have a free plan.
Privacy-friendly, lightweight web analytics
Simple, self-hosted website analytics
| Pricing | Paid · $9 | Open source · $20 |
| Starting price | $9/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | 14 days |
| Built for | Small businesses, Freelancers, Developers | Developers, Freelancers |
| Platforms | web | web |
| Country | EE · 2019 | US · 2020 |
| Rating | — | — |
Choose Plausible Analytics if
Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
- Dramatically simpler than GA4 and faster to read
- Privacy compliance without banners; EU-hosted
- Open source with a real self-host option
Look elsewhere if: Product teams that need event-level user journeys, session replay or retention cohorts; look at PostHog or Mixpanel for that.
Choose Umami if
Developers, indie makers and small teams who want free, private analytics they control.
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
Look elsewhere if: Marketers needing Search Console integration, attribution or deep segmentation.
Plausible Analytics vs Umami pricing
Plausible Analytics
- Starter$9/mo10k pageviews, 1 site; 2 months free if billed yearly
- Growth$14/mo10k pageviews, 3 sites, 3 team members
- Business$19/mo10k pageviews, 10 sites, 10 team members
- EnterpriseCustom10+ sites, 10+ team members
- Community Edition$0Self-hosted, AGPLv3 (plausible.io/self-hosted-web-analytics)
Umami
- Self-hosted$0MIT licence, on your own database
- Hobby$0100K events/mo, 1 website, 6 months retention
- Pro$20/mo1M events, up to 20 websites, 10 members, 2-yr retention
- Business$200/mo10M events, unlimited sites, replays, heatmaps
- EnterpriseCustomSSO, uptime SLA, custom retention
Plausible Analytics · Key features
- Sub-1 KB script with no cookies; no consent banner needed in most jurisdictions
- Single-page dashboard with realtime, sources, pages, locations and devices
- Goals, custom events, funnels and ecommerce revenue tracking
- Google Search Console import for search queries
- Public or shared-link dashboards and scheduled email/Slack reports
- Stats API, Events API and open-source Community Edition for self-hosting
Cons
- Pricing scales with pageviews; high-traffic sites pay more than GA4's free
- No session replay, heatmaps or user-level funnels
- Limited segmentation compared with product analytics tools
Umami · Key features
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
Plausible Analytics vs Umami: FAQ
Which is cheaper, Plausible Analytics or Umami?
Plausible Analytics starts at $9/mo and Umami at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Plausible Analytics and Umami have a free plan?
Yes, both Plausible Analytics and Umami have a free plan; paid plans add more usage and features.
Which is better for small businesses, Plausible Analytics or Umami?
Plausible Analytics lists small businesses as a core audience, while Umami is aimed more at developers and freelancers.