PostHog vs Umami
PostHog and Umami are both analytics tools. PostHog is aimed at developers and small businesses, while Umami is aimed at developers and freelancers. Both have a free plan.
| Pricing | Freemium | Open source · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Developers, Small businesses | Developers, Freelancers |
| Platforms | web | web |
| Country | US · 2020 | US · 2020 |
| Rating | — | — |
Choose PostHog if
Engineering-led startups and scale-ups that want analytics, replay, flags and experiments without three vendors.
- Several products in one with shared data
- Generous free allowances; usage-based beyond
- Open source and engineer-friendly
Look elsewhere if: Marketing-only web analytics (Plausible) or large enterprises standardized on Amplitude.
Choose Umami if
Developers, indie makers and small teams who want free, private analytics they control.
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
Look elsewhere if: Marketers needing Search Console integration, attribution or deep segmentation.
PostHog vs Umami pricing
PostHog
- Free$01M events, 5K recordings, 1M flag requests, 1,500 survey responses/mo
- Pay-as-you-gofrom $0.00005/per eventPer product after free tier, as low as $0.000009/event; billing limits
- Boost$250/moPlatform package: unlimited projects, SSO enforcement, HIPAA BAA
- Scale$750/moPriority support, SAML; includes Boost
- EnterpriseCustomRBAC, dedicated support, training
Umami
- Self-hosted$0MIT licence, on your own database
- Hobby$0100K events/mo, 1 website, 6 months retention
- Pro$20/mo1M events, up to 20 websites, 10 members, 2-yr retention
- Business$200/mo10M events, unlimited sites, replays, heatmaps
- EnterpriseCustomSSO, uptime SLA, custom retention
PostHog · Key features
- Product analytics: funnels, retention, paths, trends, lifecycle
- Session replay with console and network logs
- Feature flags and multivariate experiments
- Surveys and in-app feedback
- Data warehouse, HogQL SQL and CDP destinations
- Error tracking and LLM observability
Cons
- UI can feel dense; analytics UX trails Amplitude
- Costs need monitoring across many products
- Self-hosting only recommended for small scale
Umami · Key features
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
PostHog vs Umami: FAQ
Do PostHog and Umami have a free plan?
Yes, both PostHog and Umami have a free plan; paid plans add more usage and features.
Which is better for small businesses, PostHog or Umami?
PostHog lists small businesses as a core audience, while Umami is aimed more at developers and freelancers.