Mixpanel vs Umami
Mixpanel and Umami are both analytics tools. Mixpanel is aimed at developers and small businesses, while Umami is aimed at developers and freelancers. Both have a free plan.
Event-based product analytics with replays, experiments and AI agents
Simple, self-hosted website analytics
| Pricing | Freemium | Open source · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Developers, Small businesses, Enterprise | Developers, Freelancers |
| Platforms | web | web |
| Country | US · 2009 | US · 2020 |
| Rating | — | — |
Choose Mixpanel if
Product-led SaaS and mobile teams that want self-serve funnels, retention and experiments on event data.
- Generous free plan with unlimited seats and 1M events
- Fast, self-serve reports that non-analysts can build
- Replays, experiments and flags reduce tool sprawl
Look elsewhere if: Marketing teams that only need traffic and acquisition reports, or developers wanting open-source self-hosting (Google Analytics, PostHog).
Choose Umami if
Developers, indie makers and small teams who want free, private analytics they control.
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
Look elsewhere if: Marketers needing Search Console integration, attribution or deep segmentation.
Mixpanel vs Umami pricing
Mixpanel
- Free$01M events/mo, 10K session replays, unlimited seats
- Growth$0/moFirst 1M events free; 1.5M events $140/mo ($100 annual)
- Growth 10M$1,176/mo10M events; $840/mo billed annually
- EnterpriseCustomAnomaly detection, HIPAA, data governance, 24/7 support
Umami
- Self-hosted$0MIT licence, on your own database
- Hobby$0100K events/mo, 1 website, 6 months retention
- Pro$20/mo1M events, up to 20 websites, 10 members, 2-yr retention
- Business$200/mo10M events, unlimited sites, replays, heatmaps
- EnterpriseCustomSSO, uptime SLA, custom retention
Mixpanel · Key features
- Insights, Funnels, Retention and Flows reports without SQL
- Session Replay and heatmaps linked to analytics events
- Experiments and Feature Flags in the same platform
- Metric Trees for mapping KPIs to their drivers
- Warehouse connectors for Snowflake, BigQuery and Databricks
- Mixpanel Agent in Slack and an MCP server for AI assistants
Cons
- Event-based pricing climbs quickly past a few million events
- Requires a disciplined tracking plan to stay useful
- Advanced governance and anomaly detection are Enterprise only
Umami · Key features
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
Mixpanel vs Umami: FAQ
Do Mixpanel and Umami have a free plan?
Yes, both Mixpanel and Umami have a free plan; paid plans add more usage and features.
Which is better for small businesses, Mixpanel or Umami?
Mixpanel lists small businesses as a core audience, while Umami is aimed more at developers and freelancers.