Equals vs Umami
Equals and Umami are both analytics tools. Equals is aimed at small businesses and developers, while Umami is aimed at developers and freelancers. Umami costs less, from $20/mo versus $2000/mo for Equals. Only Umami has a free plan.
| Pricing | Paid · $2000 | Open source · $20 |
| Starting price | $2000/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Developers | Developers, Freelancers |
| Platforms | web | web |
| Country | US · 2021 | US · 2020 |
| Rating | — | — |
Choose Equals if
Startup finance and ops teams.
- Live data
- Versioning
- Finance-friendly
Look elsewhere if: Casual users.
Choose Umami if
Developers, indie makers and small teams who want free, private analytics they control.
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
Look elsewhere if: Marketers needing Search Console integration, attribution or deep segmentation.
Equals vs Umami pricing
Equals
- Essential$24k/yearUnlimited seats, 3 connectors, 6-hr sync
- Business$36k/year5 connectors or warehouse, 1-hr sync, writeback
- Enterprise$60k/yearUnlimited connectors, 15-min sync, Enterprise SSO
Umami
- Self-hosted$0MIT licence, on your own database
- Hobby$0100K events/mo, 1 website, 6 months retention
- Pro$20/mo1M events, up to 20 websites, 10 members, 2-yr retention
- Business$200/mo10M events, unlimited sites, replays, heatmaps
- EnterpriseCustomSSO, uptime SLA, custom retention
Equals · Key features
- Live SQL queries in sheets
- SaaS integrations
- Versioning
- Scheduled reports
- Dashboards
- Familiar spreadsheet
Cons
- High annual contract prices
- Smaller ecosystem
- Requires SQL for best use
Umami · Key features
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
Equals vs Umami: FAQ
Which is cheaper, Equals or Umami?
Umami starts at $20/mo and Equals at $2000/mo. Both prices are checked on the vendors' own pricing pages.
Do Equals and Umami have a free plan?
Equals has no free plan. Umami has a free plan.
Which is better for small businesses, Equals or Umami?
Equals lists small businesses as a core audience, while Umami is aimed more at developers and freelancers.