Basedash vs Umami
Basedash and Umami are both analytics tools. Basedash is aimed at small businesses and enterprise, while Umami is aimed at developers and freelancers. Umami costs less, from $20/mo versus $1000/mo for Basedash. Only Umami has a free plan.
AI-native BI that builds dashboards and reports from plain English
Simple, self-hosted website analytics
| Pricing | Paid · $1000 | Open source · $20 |
| Starting price | $1000/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Enterprise, Developers | Developers, Freelancers |
| Platforms | web | web |
| Country | CA · 2020 | US · 2020 |
| Rating | — | — |
Choose Basedash if
Startups and mid-sized teams with warehouse or SaaS data that want an AI analyst, automations and embedding in one tool.
- No per-seat fee for up to 25 users on Startup
- Shows the SQL behind answers, which makes results checkable
- SOC 2 Type II with row-level security and audit logs
Look elsewhere if: Small teams on a tight budget or data teams happy writing SQL in a cheaper stack (Metabase, Looker Studio).
Choose Umami if
Developers, indie makers and small teams who want free, private analytics they control.
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
Look elsewhere if: Marketers needing Search Console integration, attribution or deep segmentation.
Basedash vs Umami pricing
Basedash
- Startup$1,000/moUp to 25 users, $1,000/mo AI credits, usage billed beyond
- EnterpriseCustomSelf-hosting, embedding, SSO, custom seats and support
Umami
- Self-hosted$0MIT licence, on your own database
- Hobby$0100K events/mo, 1 website, 6 months retention
- Pro$20/mo1M events, up to 20 websites, 10 members, 2-yr retention
- Business$200/mo10M events, unlimited sites, replays, heatmaps
- EnterpriseCustomSSO, uptime SLA, custom retention
Basedash · Key features
- Plain-English questions answered with charts and visible SQL
- 750+ data source connectors plus a managed DuckDB warehouse
- Reusable metric definitions and dbt project import
- Scheduled or data-triggered automations sent to Slack or email
- Recurring CSV exports attached in Slack or linked from email
- Anomaly insights that flag and explain metric changes
Cons
- $1,000 monthly entry price is steep for small teams
- AI usage beyond included credits is billed on top
- No annual pricing published on the pricing page
Umami · Key features
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
Basedash vs Umami: FAQ
Which is cheaper, Basedash or Umami?
Umami starts at $20/mo and Basedash at $1000/mo. Both prices are checked on the vendors' own pricing pages.
Do Basedash and Umami have a free plan?
Basedash has no free plan, a 14-day free trial. Umami has a free plan.
Which is better for small businesses, Basedash or Umami?
Basedash lists small businesses as a core audience, while Umami is aimed more at developers and freelancers.