Best Semrush alternatives in 2026
The best Semrush alternatives in 2026 are SE Ranking, Notra, Seobility. Notra has a free plan. MobileAction costs less, from $15/mo versus $139/mo for Semrush.
Why people look for Semrush alternatives
Semrush is used by agencies and marketing teams that want SEO, PPC, content and competitor research in one place, and it is known for the breadth of its toolkit. Pro starts at $139 per month after a 2024 price increase, local, social and trends data cost extra, and Adobe completed its acquisition of Semrush in April 2026.
Others leave because the interface feels overwhelming, lower plans cap daily reports, and some prefer Ahrefs for backlinks. When choosing a replacement, list the modules you actually use, then compare keyword and backlink data, project and report limits, user seats and total cost with add-ons.
- Expensive, with add-ons for local, social and trends
- Interface can feel overwhelming
- Backlink index slightly behind Ahrefs for some
- Limits on reports per day on lower plans
- Semrush starts at $139/mo (Freemium).
Best Semrush alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | SE Ranking All-in-one SEO platform at mid-market prices | Paid | $129/mo | Agencies, Small businesses | web | 0 |
| 2 | Notra GEO platform that tracks and improves how AI engines recommend you | Freemium | $100/mo | Small businesses, Enterprise, Agencies | web | 0 |
| 3 | Seobility Affordable site audit and rank tracking | Freemium | — | Small businesses, Freelancers | web | 0 |
| 4 | Dopinger SEO tools and digital marketing services from Turkey | Freemium | — | Small businesses, Agencies | web | 0 |
| 5 | Manifold MCP MCP server giving AI agents live SEO, AI answer, social and ads data | Freemium | $20/mo | Small businesses, Freelancers, Developers | web | 0 |
| 6 | Moz Pro SEO and AI visibility toolset for keyword, link and rank research | Paid | $49/mo | Small businesses, Agencies, Freelancers | web | 0 |
| 7 | Similarweb Website traffic, competitor and market intelligence for marketers | Freemium | $129/mo | Enterprise, Agencies, Small businesses | web | 0 |
| 8 | Ahrefs Backlink index and SEO toolset | Freemium | $29/mo | Agencies, Small businesses, Enterprise | web | 0 |
| 9 | MobileAction ASO and Apple Ads platform for app marketers and agencies | Freemium | $15/mo | Developers, Agencies, Enterprise | web | 0 |
| 10 | Salience Log analytics that shows how bots, AI crawlers and users hit your site | Freemium | $19/mo | Agencies, Small businesses, E-commerce | web | 0 |
10 Semrush alternatives compared
- 1
SE Ranking
All-in-one SEO platform at mid-market prices
Why pick it over Semrush: SE Ranking covers rank tracking, site audits, keyword and backlink research from $129 per month, slightly below Semrush's $139, a fit for SMBs and agencies that want the core SEO suite without paying for Semrush's PPC and content modules.
- 2
Notra
GEO platform that tracks and improves how AI engines recommend you
Best for: B2B marketing teams and agencies that want to measure and improve how AI assistants recommend their brand.
- 3
Seobility
Affordable site audit and rank tracking
Why pick it over Semrush: Seobility has a free plan for site audits and rank monitoring, so freelancers and small sites can cover technical checks and tracking without paying for Semrush's full marketing suite.
- 4
Dopinger
SEO tools and digital marketing services from Turkey
Why pick it over Semrush: Dopinger is a Turkish SEO tool with a free tier and Turkish-language interface and services, an easier start than Semrush for small site owners in Turkey who are new to SEO and do not need an enterprise toolkit.
- 5
Manifold MCP
MCP server giving AI agents live SEO, AI answer, social and ads data
Best for: Marketers, founders and developers who run growth research through AI agents and want many data sources behind one MCP connection.
- 6
Moz Pro
SEO and AI visibility toolset for keyword, link and rank research
Why pick it over Semrush: Moz Pro starts at $49 per month, well under Semrush's $139, and offers its link metrics, rank tracking and AI visibility in a simpler interface that suits small teams and consultants focused on SEO alone.
- 7
Similarweb
Website traffic, competitor and market intelligence for marketers
Why pick it over Semrush: Similarweb starts at $129 per month and focuses on traffic, competitor and market intelligence across channels, a better fit than Semrush when strategy or investment teams need market-level data rather than keyword work.
- 8
Ahrefs
Backlink index and SEO toolset
Why pick it over Semrush: Ahrefs is a common pick when backlink data is the priority, and it offers a free tier and an entry plan from $29 per month, far below Semrush's $139, for SEO professionals, agencies and content teams.
- 9
MobileAction
ASO and Apple Ads platform for app marketers and agencies
Why pick it over Semrush: MobileAction covers app store optimization and Apple Ads bid automation from $15 per month, so mobile growth teams get keyword and ranking data for app stores, a focus Semrush's web-centric toolkit does not share.
- 10
Salience
Log analytics that shows how bots, AI crawlers and users hit your site
Best for: Technical SEO teams and agencies that want continuous log analysis of search and AI crawler traffic.
Semrush alternatives: FAQ
What is the best alternative to Semrush?
Based on features, audience and market presence, the strongest Semrush alternatives are SE Ranking, Notra, Seobility. SE Ranking is the closest match for most teams.
Is there a free alternative to Semrush?
Notra has a free plan with limits; paid plans unlock more. Other alternatives to Semrush with a free or freemium option include Seobility, Dopinger, Manifold MCP.
What is cheaper than Semrush?
MobileAction starts at $15/mo, while Semrush starts at $139/mo. Prices are checked on each vendor's own pricing page.