Notra vs Semrush
Notra and Semrush are both SEO tools tools. Notra is aimed at small businesses and enterprise, while Semrush is aimed at agencies and enterprise. Notra costs less, from $100/mo versus $139/mo for Semrush. Both have a free plan.
GEO platform that tracks and improves how AI engines recommend you
All-in-one marketing intelligence
| Pricing | Freemium · $100 | Freemium · $139 |
| Starting price | $100/mo | $139/mo |
| Free plan | Yes | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, Enterprise, Agencies | Agencies, Enterprise |
| Platforms | web | web |
| Country | — | US · 2008 |
| Rating | — | — |
Choose Notra if
B2B marketing teams and agencies that want to measure and improve how AI assistants recommend their brand.
- Tracks many engines including Grok and DeepSeek
- Free plan offers real AI traffic analytics
- Combines monitoring and content creation in one tool
Look elsewhere if: Small sites that want cheap monitoring or a full classic SEO suite (Otterly.AI, Semrush).
Choose Semrush if
Agencies and marketing teams who need SEO plus paid and content tools in one place.
- Broadest marketing toolset in one subscription
- Huge keyword database and competitive intelligence
- Strong PPC research
Look elsewhere if: Backlink-focused SEOs who prefer Ahrefs or small sites needing basic tracking (SE Ranking, Mangools).
Notra vs Semrush pricing
Notra
- Free$01M AI traffic events/mo
- Starter$100/mo2,000 AI answers/mo, 1 project; $1,000/yr billed annually
- Growth$250/mo6,000 AI answers/mo, 3 projects; $2,500/yr billed annually
- Scale$550/mo12,000 AI answers/mo, 10 projects; $5,500/yr billed annually
- EnterpriseCustomUnlimited usage, zero data retention included
Semrush
- Free$0For trying out the platform, no card required
- SEO$139/mo$117.33/mo annually; 5 sites, 500 tracked keywords
- Starter$199/mo$165.17/mo annually; SEO + AI Search, 50 prompts
- Pro+$299/mo$248.17/mo annually; 15 sites, 1,500 keywords
- AdvancedCustom40+ sites, 5,000+ keywords, API access
Notra · Key features
- Mention rate and average position across ChatGPT, Claude, Gemini and more
- Share of voice against direct and indirect competitors
- AI Crawl Analytics attributing traffic from 66 known AI agents
- Content gap analysis with opportunity scores
- Full answer review with cited pages and simulated follow-ups
- Write feature for guides, listicles, comparisons and social posts
Cons
- Paid plans start at $100 a month ($1,000 billed yearly)
- Starter covers only one project
- Zero data retention costs 20% extra below Enterprise
Semrush · Key features
- Keyword research with Keyword Magic Tool and intent data
- Site Audit, Position Tracking and On Page SEO Checker
- Backlink Analytics and Link Building tool
- Advertising Research and PPC keyword tools
- Content toolkit: Topic Research, SEO Writing Assistant
- AI visibility toolkit for AI Overviews and chatbots
Cons
- Expensive, with add-ons for local, social and trends
- Interface can feel overwhelming
- Backlink index slightly behind Ahrefs for some
Notra vs Semrush: FAQ
Which is cheaper, Notra or Semrush?
Notra starts at $100/mo and Semrush at $139/mo. Both prices are checked on the vendors' own pricing pages.
Do Notra and Semrush have a free plan?
Yes, both Notra and Semrush have a free plan; paid plans add more usage and features.
Which is better for small businesses, Notra or Semrush?
Notra lists small businesses as a core audience, while Semrush is aimed more at agencies and enterprise.