Moz Pro is a sEO tools tool for Small businesses and Agencies, offered as paid ($49/mo). Founded in United States in 2004.
About Moz Pro
Moz Pro is an SEO software suite from Moz, the Seattle company founded in 2004 as SEOmoz by Rand Fishkin and Gillian Muessig and owned by Ziff Davis since 2021. Moz created Domain Authority, a metric much of the SEO industry still uses, and says 500,000 marketers trust Moz Pro. Its core job is to help marketers find keywords, analyze backlinks, audit sites and track rankings, and now visibility in AI search.
The toolkit includes Keyword Explorer, Link Explorer, weekly site crawls with an on-page grader, desktop and mobile rank tracking, Domain and Brand Authority scores, custom reports, MozBar Premium and AI content briefs. Moz has added AI visibility dashboards that track prompts, sentiment and citations across ChatGPT, Gemini, Google AI Mode and Perplexity. Plans scale by seats, tracked sites, keywords and query limits: Starter covers one site, Standard 3, Medium 10 and Large 25.
Moz Pro fits small in-house teams, consultants and agencies that value trusted link metrics and clean reporting. Its keyword and backlink databases are smaller than Ahrefs and Semrush, query limits on lower plans are tight and competitive research is lighter. Semrush is the broader marketing suite, Ahrefs has stronger backlink and content data, and SE Ranking is cheaper for agencies tracking many projects.
Annual billing saves 20%, taking Medium, the most popular tier, from $179 to $143 a month. Before paying, try the free Moz Community account, which gives limited access to MozBar, Keyword Explorer and Link Explorer, and budget for extra AI prompts at $50 per 100.
Key features of Moz Pro
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
- Scheduled reports, with branded reports on Medium and Large
- AI content briefs, from 2 to 50 per month by plan
Pros and cons
Pros
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
- 20% discount for annual billing
- Free Moz Community account for limited research
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
- Branded reports require Medium or above
- Extra AI prompts cost $50 per 100
Moz Pro pricing
Moz Pro uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Starter | $49 / mo | Entry plan for a single website |
| Standard | $99 / mo | $79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords |
| Medium | $179 / mo | $143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords |
| Large | $299 / mo | $239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords |
Source: moz.com · checked on Oct 20, 2026
How Moz Pro compares in SEO tools
- Rank by votes
- #2 / 19
- Starting price
- $49
- Free alternatives
- 1
0 votes from members
24% above the category median ($39/mo)
Free or open-source tools in SEO tools
Moz Pro ranks #2 of 19 seo tools tools by community votes and is priced above most tools in the category.
Common use cases
- 1Checking Domain Authority before link-building outreach
- 2Tracking weekly rankings for a small business site
- 3Auditing technical SEO issues on a client website
- 4Measuring brand mentions in ChatGPT and Google AI Mode answers
- 5Building keyword lists for a content plan
Best for
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
Not ideal for
SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
Integrations
- Google Analytics 4
- Google Search Console
- MozBar Chrome extension
- Moz API
- Moz Local
- STAT
Our take
Moz Pro is a solid, approachable SEO suite, and its AI visibility tracking makes Medium good value for small teams. Agencies doing heavy competitive research will get more data per dollar from Semrush or Ahrefs.
FAQ
- What is Moz Pro?
- Moz Pro is a SEO tools tool: SEO and AI visibility toolset for keyword, link and rank research.
- How much does Moz Pro cost?
- Moz Pro uses a Paid model; paid plans start at $49 per month.
- What does Moz Pro integrate with?
- Moz Pro integrates with Google Analytics 4, Google Search Console, MozBar Chrome extension, Moz API, Moz Local, STAT and more.
- Which platforms does Moz Pro support?
- Moz Pro is available on web.
- Who is Moz Pro for?
- Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
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