How much does Moz Pro cost?

Moz Pro uses a Paid model; paid plans start at $49 per month.

What are the best alternatives to Moz Pro?

Community-listed alternatives to Moz Pro include AI Lead Gen Tool for Reddit, HN, Bluesky & X, Manifold MCP, Otterly.AI, SE Ranking.

What does Moz Pro integrate with?

Moz Pro integrates with Google Analytics 4, Google Search Console, MozBar Chrome extension, Moz API, Moz Local, STAT and more.

Moz Pro

SEO and AI visibility toolset for keyword, link and rank research

Paid · $49SEO tools

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Moz Pro is an SEO tools tool for Small businesses and Agencies, offered as paid ($49/mo). Based in United States, founded in 2004. Popular alternatives include AI Lead Gen Tool for Reddit, HN, Bluesky & X, Manifold MCP, Otterly.AI.

About Moz Pro

Moz Pro is an SEO software suite from Moz, the Seattle company founded in 2004 as SEOmoz by Rand Fishkin and Gillian Muessig and owned by Ziff Davis since 2021. Moz created Domain Authority, a metric much of the SEO industry still uses, and says 500,000 marketers trust Moz Pro. Its core job is to help marketers find keywords, analyze backlinks, audit sites and track rankings, and now visibility in AI search.

The toolkit includes Keyword Explorer, Link Explorer, weekly site crawls with an on-page grader, desktop and mobile rank tracking, Domain and Brand Authority scores, custom reports, MozBar Premium and AI content briefs. Moz has added AI visibility dashboards that track prompts, sentiment and citations across ChatGPT, Gemini, Google AI Mode and Perplexity. Plans scale by seats, tracked sites, keywords and query limits: Starter covers one site, Standard 3, Medium 10 and Large 25.

Moz Pro fits small in-house teams, consultants and agencies that value trusted link metrics and clean reporting. Its keyword and backlink databases are smaller than Ahrefs and Semrush, query limits on lower plans are tight and competitive research is lighter. Semrush is the broader marketing suite, Ahrefs has stronger backlink and content data, and SE Ranking is cheaper for agencies tracking many projects.

Annual billing saves 20%, taking Medium, the most popular tier, from $179 to $143 a month. Before paying, try the free Moz Community account, which gives limited access to MozBar, Keyword Explorer and Link Explorer, and budget for extra AI prompts at $50 per 100.

Key features of Moz Pro

Keyword Explorer with volume, difficulty and AI Overview data
Link Explorer with Domain Authority, spam score and link tracking lists
Weekly site crawls with an on-page grader and issue alerts
Desktop and mobile rank tracking across tracked sites
AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
Brand Authority score to measure brand strength
Scheduled reports, with branded reports on Medium and Large
AI content briefs, from 2 to 50 per month by plan

Pros and cons

Pros

Domain Authority remains a widely recognized benchmark
Clean interface that is easy for beginners
AI search visibility tracking built into the same plans
20% discount for annual billing
Free Moz Community account for limited research

Cons

Smaller keyword and backlink indexes than Ahrefs or Semrush
Tight query limits on Starter and Standard
Fewer competitive and content marketing tools than Semrush
Branded reports require Medium or above
Extra AI prompts cost $50 per 100

Moz Pro pricing

Moz Pro uses a paid model.

Plan	Price	Includes
Starter	$49 / mo	Entry plan for a single website
Standard	$99 / mo	$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
Medium	$179 / mo	$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
Large	$299 / mo	$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords

Source: moz.com · checked on Oct 20, 2026

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How Moz Pro compares in SEO tools

Rank by votes: #2 / 30
Starting price: $49
Free alternatives: 2

Moz Pro ranks #2 of 30 seo tools tools by community votes and is priced above most tools in the category.

Common use cases

1Checking Domain Authority before link-building outreach
2Tracking weekly rankings for a small business site
3Auditing technical SEO issues on a client website
4Measuring brand mentions in ChatGPT and Google AI Mode answers
5Building keyword lists for a content plan

Best for

Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.

Not ideal for

SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).

Integrations

Google Analytics 4
Google Search Console
MozBar Chrome extension
Moz API
Moz Local
STAT

Our take

Moz Pro is a solid, approachable SEO suite, and its AI visibility tracking makes Medium good value for small teams. Agencies doing heavy competitive research will get more data per dollar from Semrush or Ahrefs.

FAQ

What is Moz Pro?: Moz Pro is an SEO and AI visibility toolset for keyword, link and rank research.
How much does Moz Pro cost?: Moz Pro uses a Paid model; paid plans start at $49 per month.
What are the best alternatives to Moz Pro?: Community-listed alternatives to Moz Pro include AI Lead Gen Tool for Reddit, HN, Bluesky & X, Manifold MCP, Otterly.AI, SE Ranking.
What does Moz Pro integrate with?: Moz Pro integrates with Google Analytics 4, Google Search Console, MozBar Chrome extension, Moz API, Moz Local, STAT and more.
Which platforms does Moz Pro support?: Moz Pro is available on web.
Who is Moz Pro for?: Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.

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