MobileAction vs Semrush
MobileAction and Semrush are both SEO tools tools. MobileAction is aimed at developers and agencies, while Semrush is aimed at agencies and enterprise. MobileAction costs less, from $15/mo versus $139/mo for Semrush. Both have a free plan.
ASO and Apple Ads platform for app marketers and agencies
All-in-one marketing intelligence
| Pricing | Freemium · $15 | Freemium · $139 |
| Starting price | $15/mo | $139/mo |
| Free plan | Yes | Yes |
| Free trial | 7 days | 7 days |
| Built for | Developers, Agencies, Enterprise | Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2013 | US · 2008 |
| Rating | — | — |
Choose MobileAction if
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Choose Semrush if
Agencies and marketing teams who need SEO plus paid and content tools in one place.
- Broadest marketing toolset in one subscription
- Huge keyword database and competitive intelligence
- Strong PPC research
Look elsewhere if: Backlink-focused SEOs who prefer Ahrefs or small sites needing basic tracking (SE Ranking, Mangools).
MobileAction vs Semrush pricing
MobileAction
- CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
- ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
- ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
- ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
- EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM
Semrush
- Free$0For trying out the platform, no card required
- SEO$139/mo$117.33/mo annually; 5 sites, 500 tracked keywords
- Starter$199/mo$165.17/mo annually; SEO + AI Search, 50 prompts
- Pro+$299/mo$248.17/mo annually; 15 sites, 1,500 keywords
- AdvancedCustom40+ sites, 5,000+ keywords, API access
MobileAction · Key features
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
Semrush · Key features
- Keyword research with Keyword Magic Tool and intent data
- Site Audit, Position Tracking and On Page SEO Checker
- Backlink Analytics and Link Building tool
- Advertising Research and PPC keyword tools
- Content toolkit: Topic Research, SEO Writing Assistant
- AI visibility toolkit for AI Overviews and chatbots
Cons
- Expensive, with add-ons for local, social and trends
- Interface can feel overwhelming
- Backlink index slightly behind Ahrefs for some
MobileAction vs Semrush: FAQ
Which is cheaper, MobileAction or Semrush?
MobileAction starts at $15/mo and Semrush at $139/mo. Both prices are checked on the vendors' own pricing pages.
Do MobileAction and Semrush have a free plan?
Yes, both MobileAction and Semrush have a free plan; paid plans add more usage and features.