Semrush is a sEO tools tool for Agencies and Enterprise, offered as freemium ($139/mo). Founded in United States in 2008. Popular alternatives include Seobility, SE Ranking, Dopinger.
About Semrush
Semrush is an online visibility and marketing intelligence platform founded in 2008 by Oleg Shchegolev and Dmitry Melnikov. Headquartered in Boston, it was listed on the New York Stock Exchange from 2021 until Adobe, which announced the deal in late 2025, completed its acquisition in 2026; Semrush now operates as an Adobe company. Semrush started as an SEO tool and now covers search, paid advertising, content, local, social media and competitive research for marketing teams and agencies.
Core SEO tools include Keyword Magic Tool and Keyword Overview, Domain Overview and Organic Research for competitor analysis, Backlink Analytics and Backlink Audit, Site Audit for technical issues, Position Tracking for daily rankings, On Page SEO Checker and SEO Writing Assistant. Advertising Research reveals competitors' paid search, and Traffic Analytics estimates website traffic. Newer features track brand visibility in Google AI Overviews and AI assistants such as ChatGPT. Plans run from a limited Free tier through SEO, Starter, Pro+ and Advanced, plus paid add-on toolkits and extra user seats.
Semrush fits agencies and marketing teams that run SEO and paid search together and want competitive data in one subscription. It is expensive, add-ons and seats raise the total quickly, and the breadth creates a learning curve. Ahrefs is the main rival and is often preferred for backlink data and a cleaner interface, SE Ranking and Mangools are cheaper for smaller teams, and Similarweb is stronger for market-level traffic intelligence.
Key features of Semrush
- Keyword research with Keyword Magic Tool and intent data
- Site Audit, Position Tracking and On Page SEO Checker
- Backlink Analytics and Link Building tool
- Advertising Research and PPC keyword tools
- Content toolkit: Topic Research, SEO Writing Assistant
- AI visibility toolkit for AI Overviews and chatbots
Pros and cons
Pros
- Broadest marketing toolset in one subscription
- Huge keyword database and competitive intelligence
- Strong PPC research
- Good training and certifications
Cons
- Expensive, with add-ons for local, social and trends
- Interface can feel overwhelming
- Backlink index slightly behind Ahrefs for some
- Limits on reports per day on lower plans
Semrush pricing
Semrush uses a freemium model. A 7-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | For trying out the platform, no card required |
| SEO | $139 / mo | $117.33/mo annually; 5 sites, 500 tracked keywords |
| Starter | $199 / mo | $165.17/mo annually; SEO + AI Search, 50 prompts |
| Pro+ | $299 / mo | $248.17/mo annually; 15 sites, 1,500 keywords |
| Advanced | Custom | 40+ sites, 5,000+ keywords, API access |
Source: www.semrush.com · checked on Oct 20, 2026
How Semrush compares in SEO tools
- Rank by votes
- #2 / 19
- Starting price
- $139
- Free alternatives
- 1
0 votes from members
252% above the category median ($39/mo)
Free or open-source tools in SEO tools
Semrush ranks #2 of 19 seo tools tools by community votes and is priced above most tools in the category.
Common use cases
- 1Agency running SEO and PPC for clients from one platform
- 2Competitive analysis of paid and organic strategies
- 3Content team planning topics and optimizing drafts
- 4Brand tracking AI search visibility
Best for
Agencies and marketing teams who need SEO plus paid and content tools in one place.
Not ideal for
Backlink-focused SEOs who prefer Ahrefs or small sites needing basic tracking (SE Ranking, Mangools).
Integrations
- Google Analytics
- Search Console
- Google Ads
- Looker Studio
- WordPress
- Trello
- Zapier
Our take
Semrush is the most complete marketing intelligence suite; if you run ads and SEO, it beats buying two tools. Pure SEOs often prefer Ahrefs.
FAQ
- What is Semrush?
- Semrush is a SEO tools tool: All-in-one marketing intelligence.
- How much does Semrush cost?
- Semrush uses a Freemium model; paid plans start at $139 per month.
- What are the best alternatives to Semrush?
- Community-listed alternatives to Semrush include Seobility, SE Ranking, Dopinger, Moz Pro.
- Does Semrush have a free trial?
- Yes, Semrush offers a 7-day free trial.
- What does Semrush integrate with?
- Semrush integrates with Google Analytics, Search Console, Google Ads, Looker Studio, WordPress, Trello and more.
- Which platforms does Semrush support?
- Semrush is available on web.
- Who is Semrush for?
- Agencies and marketing teams who need SEO plus paid and content tools in one place.
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