SE Ranking vs Semrush
SE Ranking and Semrush are both SEO tools tools. SE Ranking is aimed at agencies and small businesses, while Semrush is aimed at agencies and enterprise. SE Ranking costs less, from $129/mo versus $139/mo for Semrush. Only Semrush has a free plan.
All-in-one SEO platform at mid-market prices
All-in-one marketing intelligence
| Pricing | Paid · $129 | Freemium · $139 |
| Starting price | $129/mo | $139/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 7 days |
| Built for | Agencies, Small businesses | Agencies, Enterprise |
| Platforms | web | web |
| Country | GB · 2013 | US · 2008 |
| Rating | — | — |
Choose SE Ranking if
SMBs and agencies seeking an affordable all-in-one SEO suite.
- Strong value for money
- Agency white-label reports
- Accurate rank tracking
Look elsewhere if: Enterprise SEO needing the largest data (Ahrefs, Semrush).
Choose Semrush if
Agencies and marketing teams who need SEO plus paid and content tools in one place.
- Broadest marketing toolset in one subscription
- Huge keyword database and competitive intelligence
- Strong PPC research
Look elsewhere if: Backlink-focused SEOs who prefer Ahrefs or small sites needing basic tracking (SE Ranking, Mangools).
SE Ranking vs Semrush pricing
SE Ranking
- Core$129/mo$103.20/mo yearly; 2k keywords, 10 projects, 1 seat
- Growth$279/mo$223.20/mo yearly; 5k keywords, 30 projects, 3 seats
- EnterpriseCustomCustom limits, contact sales
Semrush
- Free$0For trying out the platform, no card required
- SEO$139/mo$117.33/mo annually; 5 sites, 500 tracked keywords
- Starter$199/mo$165.17/mo annually; SEO + AI Search, 50 prompts
- Pro+$299/mo$248.17/mo annually; 15 sites, 1,500 keywords
- AdvancedCustom40+ sites, 5,000+ keywords, API access
SE Ranking · Key features
- Rank tracking with daily updates
- Website audit
- Backlink checker and monitoring
- Keyword and competitor research
- Content marketing tools
- AI Overviews and ChatGPT visibility tracking
Cons
- Smaller databases than Ahrefs/Semrush
- Some tools less deep
- Add-ons for local SEO
Semrush · Key features
- Keyword research with Keyword Magic Tool and intent data
- Site Audit, Position Tracking and On Page SEO Checker
- Backlink Analytics and Link Building tool
- Advertising Research and PPC keyword tools
- Content toolkit: Topic Research, SEO Writing Assistant
- AI visibility toolkit for AI Overviews and chatbots
Cons
- Expensive, with add-ons for local, social and trends
- Interface can feel overwhelming
- Backlink index slightly behind Ahrefs for some
SE Ranking vs Semrush: FAQ
Which is cheaper, SE Ranking or Semrush?
SE Ranking starts at $129/mo and Semrush at $139/mo. Both prices are checked on the vendors' own pricing pages.
Do SE Ranking and Semrush have a free plan?
SE Ranking has no free plan, a 14-day free trial. Semrush has a free plan.
Which is better for small businesses, SE Ranking or Semrush?
SE Ranking lists small businesses as a core audience, while Semrush is aimed more at agencies and enterprise.