Moz Pro vs Semrush
Moz Pro and Semrush are both SEO tools tools. Moz Pro is aimed at small businesses and agencies, while Semrush is aimed at agencies and enterprise. Moz Pro costs less, from $49/mo versus $139/mo for Semrush. Only Semrush has a free plan.
SEO and AI visibility toolset for keyword, link and rank research
All-in-one marketing intelligence
| Pricing | Paid · $49 | Freemium · $139 |
| Starting price | $49/mo | $139/mo |
| Free plan | No | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, Agencies, Freelancers | Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2004 | US · 2008 |
| Rating | — | — |
Choose Moz Pro if
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
Look elsewhere if: SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
Choose Semrush if
Agencies and marketing teams who need SEO plus paid and content tools in one place.
- Broadest marketing toolset in one subscription
- Huge keyword database and competitive intelligence
- Strong PPC research
Look elsewhere if: Backlink-focused SEOs who prefer Ahrefs or small sites needing basic tracking (SE Ranking, Mangools).
Moz Pro vs Semrush pricing
Moz Pro
- Starter$49/moEntry plan for a single website
- Standard$99/mo$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
- Medium$179/mo$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
- Large$299/mo$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords
Semrush
- Free$0For trying out the platform, no card required
- SEO$139/mo$117.33/mo annually; 5 sites, 500 tracked keywords
- Starter$199/mo$165.17/mo annually; SEO + AI Search, 50 prompts
- Pro+$299/mo$248.17/mo annually; 15 sites, 1,500 keywords
- AdvancedCustom40+ sites, 5,000+ keywords, API access
Moz Pro · Key features
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
Semrush · Key features
- Keyword research with Keyword Magic Tool and intent data
- Site Audit, Position Tracking and On Page SEO Checker
- Backlink Analytics and Link Building tool
- Advertising Research and PPC keyword tools
- Content toolkit: Topic Research, SEO Writing Assistant
- AI visibility toolkit for AI Overviews and chatbots
Cons
- Expensive, with add-ons for local, social and trends
- Interface can feel overwhelming
- Backlink index slightly behind Ahrefs for some
Moz Pro vs Semrush: FAQ
Which is cheaper, Moz Pro or Semrush?
Moz Pro starts at $49/mo and Semrush at $139/mo. Both prices are checked on the vendors' own pricing pages.
Do Moz Pro and Semrush have a free plan?
Moz Pro has no free plan. Semrush has a free plan.
Which is better for small businesses, Moz Pro or Semrush?
Moz Pro lists small businesses as a core audience, while Semrush is aimed more at agencies and enterprise.