Woodpecker
Cold email automation priced by contacted prospects, not seats
Woodpecker is a sales engagement & outbound tool for Small businesses and Agencies, offered as paid ($35/mo). Founded in Poland in 2015.
About Woodpecker
Woodpecker is a cold email and outbound automation tool built by Woodpecker.co, a Polish company listed on Warsaw's NewConnect market. It has been around since 2015 and focuses on one job: sending personalised cold email sequences from your own mailboxes while keeping them out of spam folders, then stopping follow-ups automatically when a prospect replies.
Campaigns can branch on opens, clicks and replies, and the deliverability toolkit includes free warm-up, inbox rotation, adaptive sending that respects mailbox limits, email verification with catch-all checks, a domain audit and a Deliverability Monitor. Pricing is unusual: you pay for contacted prospects per month (500, 2,000, 10,000 and up), while email accounts and team members are unlimited. LinkedIn steps, the Agency Panel, extra warm-ups and the integrations/API bundle are paid add-ons.
Woodpecker suits B2B teams and agencies that send to a few thousand well-researched prospects a month and care about inbox placement more than volume. High-volume senders usually get more for less from Instantly or Smartlead with flat unlimited-contact plans, while lemlist offers richer personalisation and multichannel steps out of the box.
Recent additions include an MCP server and a CLI that let AI assistants such as Claude Code run campaigns, and Woodpecker can buy pre-configured domains and mailboxes for you. Budget the $20/month integrations add-on if you need HubSpot, Pipedrive or API access.
Key features of Woodpecker
- Condition-based sequences that branch on opens, clicks and replies
- Free warm-up, inbox rotation and adaptive sending limits
- Unlimited email verification including catch-all addresses
- Deliverability Monitor and domain audit for SPF, DKIM and DMARC
- Lead Finder database with 100 free credits on every plan
- Unified inbox for replies across all connected mailboxes
- Agency Panel with per-client workspaces and white label option
- API, webhooks, MCP server and CLI via the integrations add-on
Pros and cons
Pros
- Unlimited mailboxes and team members on every tier
- Strong deliverability tooling included at no extra cost
- Annual billing saves about a third of the monthly price
- Agency pricing per active client fits outbound agencies well
Cons
- Contacted-prospect pricing gets expensive at high volume
- CRM integrations and API sit behind a $20/month add-on
- LinkedIn automation costs $29 per connected account
- Fewer personalisation features (images, video) than lemlist
Woodpecker pricing
Woodpecker uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free trial | $0 | 14 days or 100 cold emails, all features, no card |
| 500 prospects | $35 / mo | $280/yr billed annually; 8,000 emails/mo, 2 warm-ups |
| 2,000 prospects | $67 / mo | $536/yr billed annually; 32,000 emails/mo, 6 warm-ups |
| 10,000 prospects | $188 / mo | $1,504/yr billed annually; 160,000 emails/mo, 20 warm-ups |
| LinkedIn add-on | $29 / account/mo | Invites, profile visits, DMs and InMails in email sequences |
| Agency Panel | $27 / client/mo | Per active client; white label adds $5 per client |
Source: woodpecker.co · checked on Oct 20, 2026
How Woodpecker compares in Sales engagement & outbound
- Rank by votes
- #1 / 22
- Starting price
- $35
- Free alternatives
- 1
0 votes from members
30% below the category median ($50/mo)
Free or open-source tools in Sales engagement & outbound
Woodpecker ranks #1 of 22 sales engagement & outbound tools by community votes and is priced below most tools in the category.
Common use cases
- 1SDR teams running targeted outbound to a few thousand accounts
- 2Lead generation agencies managing campaigns for many clients
- 3Founders doing early customer discovery by cold email
- 4Recruiters sending personalised outreach sequences to candidates
- 5Combining email and LinkedIn touches in one sequence
Best for
B2B teams and agencies that send moderate volumes of cold email and want deliverability safeguards built in.
Not ideal for
High-volume senders who want flat unlimited-contact plans (Instantly, Smartlead) or a full sales intelligence suite (Apollo).
Integrations
- HubSpot
- Pipedrive
- Calendly
- Zapier
- Clay
- Google Sheets
Our take
Woodpecker is a safe, deliverability-first choice for quality-over-quantity outbound, and its unlimited mailboxes help agencies. If you contact more than 10,000 prospects a month, compare total cost with Instantly or Smartlead first.
FAQ
- What is Woodpecker?
- Woodpecker is a Sales engagement & outbound tool: Cold email automation priced by contacted prospects, not seats.
- How much does Woodpecker cost?
- Woodpecker uses a Paid model; paid plans start at $35 per month.
- Does Woodpecker have a free trial?
- Yes, Woodpecker offers a 14-day free trial.
- What does Woodpecker integrate with?
- Woodpecker integrates with HubSpot, Pipedrive, Calendly, Zapier, Clay, Google Sheets and more.
- Which platforms does Woodpecker support?
- Woodpecker is available on web.
- Who is Woodpecker for?
- B2B teams and agencies that send moderate volumes of cold email and want deliverability safeguards built in.
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