Apollo.io vs Woodpecker
Apollo.io and Woodpecker are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while Woodpecker is aimed at small businesses and agencies. Woodpecker costs less, from $35/mo versus $59/mo for Apollo.io. Both have a free plan.
B2B contact database with sequences and dialer
Cold email automation priced by contacted prospects, not seats
| Pricing | Freemium · $59 | Paid · $35 |
| Starting price | $59/mo | $35/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | US · 2015 | PL · 2015 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose Woodpecker if
B2B teams and agencies that send moderate volumes of cold email and want deliverability safeguards built in.
- Unlimited mailboxes and team members on every tier
- Strong deliverability tooling included at no extra cost
- Annual billing saves about a third of the monthly price
Look elsewhere if: High-volume senders who want flat unlimited-contact plans (Instantly, Smartlead) or a full sales intelligence suite (Apollo).
Apollo.io vs Woodpecker pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
Woodpecker
- Free trial$014 days or 100 cold emails, all features, no card
- 500 prospects$35/mo$280/yr billed annually; 8,000 emails/mo, 2 warm-ups
- 2,000 prospects$67/mo$536/yr billed annually; 32,000 emails/mo, 6 warm-ups
- 10,000 prospects$188/mo$1,504/yr billed annually; 160,000 emails/mo, 20 warm-ups
- LinkedIn add-on$29/account/moInvites, profile visits, DMs and InMails in email sequences
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
Woodpecker · Key features
- Condition-based sequences that branch on opens, clicks and replies
- Free warm-up, inbox rotation and adaptive sending limits
- Unlimited email verification including catch-all addresses
- Deliverability Monitor and domain audit for SPF, DKIM and DMARC
- Lead Finder database with 100 free credits on every plan
- Unified inbox for replies across all connected mailboxes
Cons
- Contacted-prospect pricing gets expensive at high volume
- CRM integrations and API sit behind a $20/month add-on
- LinkedIn automation costs $29 per connected account
Apollo.io vs Woodpecker: FAQ
Which is cheaper, Apollo.io or Woodpecker?
Woodpecker starts at $35/mo and Apollo.io at $59/mo. Both prices are checked on the vendors' own pricing pages.
Do Apollo.io and Woodpecker have a free plan?
Yes, both Apollo.io and Woodpecker have a free plan; paid plans add more usage and features.