Airtable vs UserGuiding
Airtable and UserGuiding are both no-code & low-code tools aimed at small businesses and enterprise. Airtable costs less, from $24/mo versus $249/mo for UserGuiding. Only Airtable has a free plan.
Spreadsheet-database hybrid with apps
No-code product onboarding and in-app guides
| Pricing | Freemium · $24 | Paid · $249 |
| Starting price | $24/mo | $249/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2012 | TR · 2017 |
| Rating | — | — |
Choose Airtable if
Operations, marketing and content teams that outgrew spreadsheets but do not want a developer-built system.
- Approachable for spreadsheet users yet relational
- Interfaces turn data into usable apps without code
- Rich field types and views
Look elsewhere if: Very large datasets, budget-sensitive teams (Baserow, NocoDB, Grist), or engineering data that belongs in a real database.
Choose UserGuiding if
SMB and mid-market SaaS teams that want onboarding flows without engineering time.
- Cheaper than Appcues and Pendo
- Fast to build without engineers
- Good template library
Look elsewhere if: Mobile apps or enterprises needing deep product analytics.
Airtable vs UserGuiding pricing
Airtable
- Free$01,000 records/base, 5 editors, 1 GB
- Team$24/seat/mo$20 billed annually; 50,000 records/base, 20 GB
- Business$54/seat/mo$45 billed annually; 125,000 records, SAML SSO
- Enterprise ScaleCustom500,000 records, enterprise API
UserGuiding
- Starter$249/moBilled yearly ($2,988/yr); 2,000 MAU, 15 guides
- Growth$499/moBilled yearly ($5,988/yr); 2,000 MAU, session replay
- EnterpriseCustomCustom MAU, SSO, SLA; billed yearly
Airtable · Key features
- Relational tables with 25+ field types, lookups and rollups
- Grid, kanban, calendar, gallery, Gantt, timeline and form views
- Interface Designer for dashboards and internal apps
- Automations with triggers, scripts and AI steps
- Sync between bases and external sources (Salesforce, Jira, Google Sheets)
- REST API, webhooks and extensions marketplace
Cons
- Record limits per base can block growth
- Per-seat pricing is high for large teams of light users
- Free plan shrank significantly
UserGuiding · Key features
- Interactive guides and product tours via Chrome extension
- Onboarding checklists and hotspots
- Announcements, banners and modals
- NPS and in-app surveys
- Resource center widget
- Segmentation and analytics on guide performance
Cons
- Web only, no mobile SDK
- Analytics lighter than Pendo or Userpilot
- MAU-based pricing grows with usage
Airtable vs UserGuiding: FAQ
Which is cheaper, Airtable or UserGuiding?
Airtable starts at $24/mo and UserGuiding at $249/mo. Both prices are checked on the vendors' own pricing pages.
Do Airtable and UserGuiding have a free plan?
Airtable has a free plan. UserGuiding has no free plan, a 14-day free trial.