Stonly
Interactive guides and AI knowledge base for customer support teams
Stonly is a product adoption & onboarding tool for Small businesses and Enterprise, offered as freemium. Founded in France in 2018. Popular alternatives include Supademo, Scribe, Arcade.
About Stonly
Stonly is a knowledge and guidance platform for customer service, founded in 2018 in the Paris area and co-founded by Alexis Fogel, who previously co-founded Dashlane. It raised a $22 million Series A in January 2022 led by Northzone with Accel. Its core job is turning support knowledge into interactive step-by-step guides and decision trees that customers follow on their own and agents follow inside the help desk.
The product combines guides, product tours through an embeddable widget, checklists, a knowledge base with versioning and review flows, contact forms and surveys. AI features include AI Answers, a conversational bot, AI Agent Assist for ticket summaries and draft replies, Knowledge Agents and Business Process Agents. The free Basic plan allows 400 guide views a month and five guides; Small Business, for companies under 100 employees, adds 4,000 views and five seats at a quoted price; Enterprise unlocks help desk integrations, AI Agents, SSO and auto-translation. Small Business has a 14-day trial.
Stonly fits support-heavy SaaS, fintech and hardware companies that want to deflect tickets and standardize agent troubleshooting. It is less suited to product teams focused on onboarding analytics. Whatfix goes deeper on enterprise digital adoption, Userpilot and Appcues are stronger for product-led onboarding, and Chameleon gives more design control over in-app tours.
Buying tip: paid prices are not published and guide views drive the bill; exceeding your limit two months in a row moves you to a higher plan automatically. Measure help-center traffic before talking to sales.
Key features of Stonly
- Interactive step-by-step guides and branching decision trees
- Embeddable widget for in-app guides and product tours
- Knowledge base with versioning, review flows and scheduled publishing
- AI Answers and a conversational bot built on your guide content
- AI Agent Assist that summarizes tickets and drafts replies
- Knowledge Agents and Business Process Agents for automated support flows
- Help desk apps for Zendesk, Salesforce, Freshdesk and Front on Enterprise
- Path-level analytics showing where users drop out of a guide
Pros and cons
Pros
- Decision trees handle complex troubleshooting better than flat articles
- Same content serves customers, agents and AI answers
- Help desk integrations bring guides into the agent workspace
- Free Basic plan keeps guides live after the trial
- SOC 2 Type II, GDPR and HIPAA compliance listed
Cons
- Paid prices are not published and require a sales call
- Guide-view limits can force plan upgrades as traffic grows
- Help desk integrations, AI Agents and SSO are Enterprise-only
- Fewer product analytics than Pendo or Userpilot
- Basic plan is limited to one language and one team member
Stonly pricing
Stonly uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Basic | $0 | 400 guide views/mo, 5 published guides, 1 team member |
| Small Business | Quote | Under 100 staff; 4,000 guide views, 5 seats, 1 knowledge base |
| Enterprise | Custom | AI Agents, SSO, surveys, auto-translation, white label |
Source: stonly.com · checked on Oct 20, 2026
How Stonly compares in Product adoption & onboarding
- Rank by votes
- #1 / 15
- Starting price
- $0
- Free alternatives
- 1
0 votes from members
Category median is $214/mo
Free or open-source tools in Product adoption & onboarding
Stonly ranks #1 of 15 product adoption & onboarding tools by community votes and is not directly comparable on price.
Common use cases
- 1Deflecting tickets with self-serve troubleshooting guides
- 2Giving help desk agents scripted decision trees inside Zendesk
- 3Onboarding new users with in-app checklists and tours
- 4Standardizing refund or KYC processes across support teams
- 5Training new agents on product setup flows
Best for
Customer support teams that handle complex, multi-step issues and want guided self-service plus consistent agent troubleshooting.
Not ideal for
Product teams primarily optimizing in-app onboarding and feature adoption metrics (Userpilot, Appcues, Pendo).
Integrations
- Zendesk
- Salesforce
- Freshdesk
- Front
- Segment
- Zapier
- RudderStack
Our take
Stonly is a strong pick when support knowledge is procedural and articles alone do not resolve tickets. Test it on your top ten ticket drivers during the trial, and get the guide-view pricing in writing before you commit.
FAQ
- What is Stonly?
- Stonly is a Product adoption & onboarding tool: Interactive guides and AI knowledge base for customer support teams.
- How much does Stonly cost?
- Stonly uses a Freemium model; see the vendor's pricing page for current plans.
- What are the best alternatives to Stonly?
- Community-listed alternatives to Stonly include Supademo, Scribe, Arcade.
- Does Stonly have a free trial?
- Yes, Stonly offers a 14-day free trial.
- What does Stonly integrate with?
- Stonly integrates with Zendesk, Salesforce, Freshdesk, Front, Segment, Zapier and more.
- Which platforms does Stonly support?
- Stonly is available on web.
- Who is Stonly for?
- Customer support teams that handle complex, multi-step issues and want guided self-service plus consistent agent troubleshooting.
Alternatives to Stonly
Supademo
▲ 0AI interactive product demos and walkthroughs for sales and onboarding
Freemium · $50Small businessesEnterpriseScribe
▲ 0Auto-generated step-by-step guides and SOPs from screen activity
Freemium · $17Small businessesEnterpriseArcade
▲ 0Interactive product demos and AI product videos for SaaS marketers
Freemium · $50Small businessesEnterprise
More Product adoption & onboarding tools
Userpilot
▲ 0Onboarding, analytics and surveys for product teams
Paid · $299Small businessesEnterprise
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