Arcade
Interactive product demos and AI product videos for SaaS marketers
Arcade is a product adoption & onboarding tool for Small businesses and Enterprise, offered as freemium ($50/mo). Founded in United States in 2021.
About Arcade
Arcade is an interactive demo and product video platform from Arcade Software, founded in early 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang. Its seed round was led by Upfront Ventures with Sequoia and Bond. The original job is simple: record clicks in your product with a browser extension and turn them into a clickable, embeddable walkthrough that prospects can try on a website, blog or social post before signing up.
Today Arcade sells two product lines. Interactive demos add branching, hotspots, AI voiceovers, AI translations, lead forms, CTAs, MP4 and GIF export and engagement insights. AI video builds editable launch videos, changelogs, tutorials and talking-head clips from your product and brand, and can be requested from Claude or ChatGPT through the Arcade MCP. Demo plans run Free, Growth (per seat) and Enterprise; AI video has a separate Free and credit-based Pro plan.
Arcade suits product marketers, sales engineers and growth teams at product-led SaaS companies who want demos live in hours. It is not an in-app onboarding tool like Userflow or Stonly, and async screen recording for internal updates is cheaper in Loom. Custom domains, SSO and the native Salesforce integration sit on Enterprise only.
Buying tip: demo subscriptions do not include AI video credits, and monthly credits do not roll over. Arcade says more than 37,000 teams use it, with logos such as Atlassian, Zapier, Retool and Carta, so check which product line you actually need before buying both.
Key features of Arcade
- Chrome extension that captures clicks, screen and camera with smart zooms
- Clickable demos with hotspots, branching paths and chapters
- AI voiceovers and AI translations of demos into other languages
- Lead forms and CTAs inside demos, plus custom landing pages
- MP4 and GIF export for social posts and documentation
- AI video generator for launch videos, changelogs and tutorials
- Arcade MCP to request videos from Claude or ChatGPT
- Engagement insights, and audience reveal on Enterprise
Pros and cons
Pros
- Very fast to build a polished demo, often in minutes
- Free plan with unlimited views for one published demo
- Embeds cleanly in websites, docs, help centers and Notion pages
- AI translations and voiceovers reduce localization work
- AI videos stay editable scene by scene rather than one-shot outputs
Cons
- Demos and AI video are billed as separate subscriptions
- Custom domain, SSO and native Salesforce require Enterprise
- Screenshot-based demos are less realistic than full HTML sandboxes
- Per-seat Growth pricing gets expensive for large marketing teams
- AI video credits expire monthly and do not roll over
Arcade pricing
Arcade uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 published demo, unlimited views, Arcade branding |
| Growth (demos) | $50 / seat/mo | $42.50 billed annually; unlimited demos, up to 10 users |
| Pro (AI video) | $59 / mo | $49 billed annually; 1,000 credits/mo, 4K, 10 seats |
| Enterprise | Custom | Custom domain, SSO, native Salesforce, audience reveal |
Source: www.arcade.software · checked on Oct 20, 2026
How Arcade compares in Product adoption & onboarding
- Rank by votes
- #1 / 15
- Starting price
- $50
- Free alternatives
- 1
0 votes from members
77% below the category median ($214/mo)
Free or open-source tools in Product adoption & onboarding
Arcade ranks #1 of 15 product adoption & onboarding tools by community votes and is priced below most tools in the category.
Common use cases
- 1Interactive product tour on a SaaS homepage or pricing page
- 2Feature launch demos embedded in blog posts and changelogs
- 3Sales follow-up demos tailored to a prospect's use case
- 4Help center walkthroughs that replace static screenshots
- 5Short product videos for LinkedIn and X launches
Best for
Product marketing and growth teams at product-led SaaS companies that want interactive demos and product videos live quickly.
Not ideal for
Teams that need in-app onboarding checklists and tooltips (Userflow, Stonly) or simple async screen recording (Loom).
Integrations
- Chrome extension
- Salesforce
- Claude
- ChatGPT
- Notion
- Webflow
Our take
Arcade is one of the quickest ways to put an interactive demo on a website, and the AI video line makes it a broader launch-content tool. Start with Free, move to Growth for unlimited demos, and only add AI video credits if you will publish videos every month.
FAQ
- What is Arcade?
- Arcade is a Product adoption & onboarding tool: Interactive product demos and AI product videos for SaaS marketers.
- How much does Arcade cost?
- Arcade uses a Freemium model; paid plans start at $50 per month.
- What does Arcade integrate with?
- Arcade integrates with Chrome extension, Salesforce, Claude, ChatGPT, Notion, Webflow and more.
- Which platforms does Arcade support?
- Arcade is available on web.
- Who is Arcade for?
- Product marketing and growth teams at product-led SaaS companies that want interactive demos and product videos live quickly.
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