Arcade vs Stonly

Arcade is an interactive demo and product video platform from Arcade Software, founded in early 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang. Its seed round was led by Upfront Ventures with Sequoia and Bond. The original job is simple: record clicks in your product with a browser extension and turn them into a clickable, embeddable walkthrough that prospects can try on a website, blog or social post before signing up.

Today Arcade sells two product lines. Interactive demos add branching, hotspots, AI voiceovers, AI translations, lead forms, CTAs, MP4 and GIF export and engagement insights. AI video builds editable launch videos, changelogs, tutorials and talking-head clips from your product and brand, and can be requested from Claude or ChatGPT through the Arcade MCP. Demo plans run Free, Growth (per seat) and Enterprise; AI video has a separate Free and credit-based Pro plan.

Arcade suits product marketers, sales engineers and growth teams at product-led SaaS companies who want demos live in hours. It is not an in-app onboarding tool like Userflow or Stonly, and async screen recording for internal updates is cheaper in Loom. Custom domains, SSO and the native Salesforce integration sit on Enterprise only.

Buying tip: demo subscriptions do not include AI video credits, and monthly credits do not roll over. Arcade says more than 37,000 teams use it, with logos such as Atlassian, Zapier, Retool and Carta, so check which product line you actually need before buying both.

Stonly is a knowledge and guidance platform for customer service, founded in 2018 in the Paris area and co-founded by Alexis Fogel, who previously co-founded Dashlane. It raised a $22 million Series A in January 2022 led by Northzone with Accel. Its core job is turning support knowledge into interactive step-by-step guides and decision trees that customers follow on their own and agents follow inside the help desk.

The product combines guides, product tours through an embeddable widget, checklists, a knowledge base with versioning and review flows, contact forms and surveys. AI features include AI Answers, a conversational bot, AI Agent Assist for ticket summaries and draft replies, Knowledge Agents and Business Process Agents. The free Basic plan allows 400 guide views a month and five guides; Small Business, for companies under 100 employees, adds 4,000 views and five seats at a quoted price; Enterprise unlocks help desk integrations, AI Agents, SSO and auto-translation. Small Business has a 14-day trial.

Stonly fits support-heavy SaaS, fintech and hardware companies that want to deflect tickets and standardize agent troubleshooting. It is less suited to product teams focused on onboarding analytics. Whatfix goes deeper on enterprise digital adoption, Userpilot and Appcues are stronger for product-led onboarding, and Chameleon gives more design control over in-app tours.

Buying tip: paid prices are not published and guide views drive the bill; exceeding your limit two months in a row moves you to a higher plan automatically. Measure help-center traffic before talking to sales.