Happy Valley

ReferralCandy

Customer referral programs for online stores

ReferralCandy is an affiliate & referral programs tool for E-commerce, offered as paid ($39/mo). Based in Singapore, founded in 2009. Popular alternatives include Refersion, GrowSurf, Yotpo.

About ReferralCandy

ReferralCandy is a customer referral platform for online stores, founded in Singapore. Its idea is simple: after a purchase, customers receive a personal referral link, friends who use it get a discount, and the referrer earns a reward such as cash, store credit or a discount code once the friend buys.

The platform automates the whole loop. Post-purchase emails and on-site widgets invite customers to share, a referral portal tracks their progress, and fraud detection blocks self-referrals and suspicious orders. Reward rules can be customized by amount, type and conditions, and analytics show referral revenue, top advocates and campaign performance. It integrates with Shopify, BigCommerce, WooCommerce, Wix and email tools such as Klaviyo and Mailchimp. Pricing combines a monthly subscription with a commission on sales generated through referrals, and there is a free trial.

ReferralCandy fits direct-to-consumer brands with repeat customers and products people like to recommend, such as beauty, fashion, food and subscription boxes. The commission on referral sales adds up as programs succeed, customization is basic, and it is not meant for SaaS or B2B. Friendbuy and Yotpo offer richer loyalty and referral suites for larger brands, Smile.io focuses on points-based loyalty, and SaaS companies are better served by Rewardful or PartnerStack. Turkish stores on local platforms should check integration support before committing.

Key features of ReferralCandy

  • Post-purchase referral invitations
  • Friend discounts and referrer rewards
  • Widgets and emails
  • Fraud detection
  • Analytics
  • E-commerce integrations

Pros and cons

Pros

  • Easy for stores
  • Automated
  • Proven growth tactic
  • Integrates with major platforms

Cons

  • Commission on referral sales
  • Limited to e-commerce
  • Basic customization
  • Pricing adds up

ReferralCandy pricing

ReferralCandy uses a paid model. A 7-day free trial is available.

PlanPriceIncludes
Basic$39 / mo+ 10.5% success fee on referred sales (first 3 orders)
Grow$79 / mo+ 3.5% success fee
Scale$249 / mo+ 1.5% success fee
Enterprise$799 / mo+ 0.25% success fee; dedicated account manager
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How ReferralCandy compares in Affiliate & referral programs

Rank by votes
#1 / 16

0 votes from members

Starting price
$39

20% below the category median ($49/mo)

Free alternatives
0

Free or open-source tools in Affiliate & referral programs

ReferralCandy ranks #1 of 16 affiliate & referral programs tools by community votes and is priced below most tools in the category.

Common use cases

  1. 1Shopify store word-of-mouth growth
  2. 2Subscription box referrals
  3. 3Beauty brand ambassadors
  4. 4Reward loyal customers

Best for

E-commerce stores wanting referral programs.

Not ideal for

SaaS (Rewardful).

Integrations

  • Shopify
  • WooCommerce
  • BigCommerce
  • Klaviyo
  • Mailchimp
  • Wix

Our take

ReferralCandy is a simple referral engine for stores.

FAQ

What is ReferralCandy?
ReferralCandy is a customer referral programs for online stores.
How much does ReferralCandy cost?
ReferralCandy uses a Paid model; paid plans start at $39 per month.
What are the best alternatives to ReferralCandy?
Community-listed alternatives to ReferralCandy include Refersion, GrowSurf, Yotpo, Post Affiliate Pro.
Does ReferralCandy have a free trial?
Yes, ReferralCandy offers a 7-day free trial.
What does ReferralCandy integrate with?
ReferralCandy integrates with Shopify, WooCommerce, BigCommerce, Klaviyo, Mailchimp, Wix and more.
Which platforms does ReferralCandy support?
ReferralCandy is available on web.
Who is ReferralCandy for?
E-commerce stores wanting referral programs.

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