Happy Valley

FirstPromoter

Affiliate and referral tracking for subscription businesses

Paid · $49Affiliate & referral programs
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FirstPromoter is an affiliate & referral programs tool for Small businesses, offered as paid ($49/mo). Founded in 2017. Popular alternatives include GrowSurf, Post Affiliate Pro, Tapfiliate.

About FirstPromoter

FirstPromoter is affiliate and referral management software built specifically for SaaS and other subscription businesses. Its main job is to attribute signups and payments to affiliates or referring customers and calculate recurring commissions correctly over the life of a subscription, including upgrades, downgrades, refunds and cancellations.

It integrates directly with billing systems such as Stripe, Paddle, Chargebee, Recurly and Braintree, and offers a JavaScript tracking script and API for custom setups. Program managers can run several campaigns with different commission rules, tiered and multi-level rewards, coupons tied to affiliates, fraud detection for self-referrals and suspicious traffic, branded affiliate portals and payout management via PayPal or bulk files. Plans are priced by the referral revenue tracked each month, so cost grows with program success, and some extras cost more.

FirstPromoter suits subscription companies whose billing is not only Stripe or that need nuanced commission logic. It does not give you a marketplace of affiliates to recruit from, so you bring your own partners. Rewardful is simpler and popular with Stripe-only startups, Tolt is a newer low-cost option, and PartnerStack or Impact fit larger partner ecosystems with discovery and enterprise contracts. The interface is functional rather than modern, but tracking depth is the reason teams choose it.

Key features of FirstPromoter

  • Recurring commission tracking
  • Broad billing integrations
  • Fraud detection
  • Custom portals
  • Multiple campaigns
  • Payout management

Pros and cons

Pros

  • Wide billing support
  • Mature features
  • Fraud tools
  • Good support

Cons

  • Revenue tiers
  • UI less modern
  • Limited discovery
  • Add-on costs

FirstPromoter pricing

FirstPromoter uses a paid model. A 14-day free trial is available.

PlanPriceIncludes
Starter$49 / mo$490/yr billed annually; up to $5k/mo affiliate revenue
Business$99 / mo$990/yr billed annually; up to $15k/mo affiliate revenue
Enterprise$149 / mo$1,490/yr billed annually; above $15k/mo revenue

Source: firstpromoter.com · checked on Oct 20, 2026

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How FirstPromoter compares in Affiliate & referral programs

Rank by votes
#1 / 16

0 votes from members

Starting price
$49

At the category median of $49/mo

Free alternatives
0

Free or open-source tools in Affiliate & referral programs

FirstPromoter ranks #1 of 16 affiliate & referral programs tools by community votes and is priced in line with the category.

Common use cases

  1. 1SaaS affiliate program
  2. 2Customer referrals
  3. 3Multi-tier commissions
  4. 4Recurly-based billing

Best for

Subscription businesses with varied billing systems.

Not ideal for

Enterprise partnerships.

Integrations

  • Stripe
  • Paddle
  • Chargebee
  • Recurly
  • Braintree
  • Zapier
  • Webhooks

Our take

FirstPromoter is a reliable choice when your billing isn't just Stripe.

FAQ

What is FirstPromoter?
FirstPromoter is an affiliate and referral tracking for subscription businesses.
How much does FirstPromoter cost?
FirstPromoter uses a Paid model; paid plans start at $49 per month.
What are the best alternatives to FirstPromoter?
Community-listed alternatives to FirstPromoter include GrowSurf, Post Affiliate Pro, Tapfiliate, PartnerStack.
Does FirstPromoter have a free trial?
Yes, FirstPromoter offers a 14-day free trial.
What does FirstPromoter integrate with?
FirstPromoter integrates with Stripe, Paddle, Chargebee, Recurly, Braintree, Zapier and more.
Which platforms does FirstPromoter support?
FirstPromoter is available on web.
Who is FirstPromoter for?
Subscription businesses with varied billing systems.

Alternatives to FirstPromoter

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  • GrowSurf

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    Referral and affiliate program software for SaaS and tech startups

    Freemium · $179Small businesses

    checked Oct 20

  • Post Affiliate Pro

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    Veteran affiliate tracking with multi-tier and recurring commissions

    Paid · $89E-commerce

    checked Oct 20

  • Tapfiliate

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    Affiliate and referral tracking software for SaaS and e-commerce

    Paid · $89E-commerce

    checked Oct 20

  • PartnerStack

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    Partner ecosystem platform for B2B SaaS

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    checked Oct 20

  • Rewardful

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    Affiliate programs for Stripe and Paddle SaaS

    Paid · $49Small businesses

    checked Oct 20

  • Refersion

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    Affiliate and influencer program software for Shopify and DTC brands

    Paid · $39E-commerce

    checked Oct 20

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    Shows AffiliateWP affiliates their pending referrals and why each one waits

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  • CJ Affiliate

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  • impact.com

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    Partnership management for enterprise brands

    Paid · $30Enterprise

    checked Oct 20

  • PromoteKit

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    Affiliate program for Stripe in one line of code

    Freemium · $29Developers

    checked Oct 20

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